Exactly how to obtain your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate having a real example getting greater than 10,000 fans on your Facebook business page.

Facebook will be the king of internet sites exceeding 1.79 billion active users a month (Updated December 2016). It’s used by greater than 60% of Internet surfers Worldwide and it is a fantastic tool for promoting a service or product, finding new clients or gaining more loyal readers (followers).

To utilize this for business purposes, you might want a lot of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is vital.

What will be the need for having many Facebook fans on your business page?

It indicates popularity – It goes without saying that this amount of fans reveals how popular a web site is. A cheap business page with 100,000 followers is a bit more popular than the usual page with 1,000 fans this also results in a amount of other benefits (described below).

It indicates trust – Should you can’t understand the relationship between Facebook fans and business trust, have in mind that this US State Department spent $630,000 to improve their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a prosperous business, blog or website needs a lot of Facebook fans. Five Years ago this didn’t subject but also in the Twenty-first century, social proof is vital.

More fans, more visits – The harder fans you might have, the higher will be the amount of people that will view your posts in their timeline and maybe see your website.

While this is true, it should be noted that doesn’t your entire fans will discover you.

As already explained in the previous post, How to improve your Facebook Page Organic Reach, only a small percentage of your respective followers (only Four percent) will discover your status updates.

This number may vary, but what is vital to understand now, is that if you might have 10,000 fans and you post a brand new update, it will be seen organically by a max of 300-400 people.

It’s good for SEO as well – Although officially Google does not admit that social websites is a ranking factor, numerous studies show that popular websites on Facebook may perform better in search, than not very popular websites (additional factors being equal).

How to travel from 0 to 10,000 Facebook fans

Now that you will be convinced that using a great deal of Facebook fans is vital for your website and business, let’s see step-by-step the best way to range from 0 to 10,000 fans.

Note: These are the similar steps I followed to improve the facebook followers of my fitness blog’s facebook page. Currently the page has greater than 100K fans also it continous to grow organically.

Step 1: Firstly – you might want a Facebook business page

It may sound silly for that experienced but also for beginners to social websites this can be new things: An individual Facebook page differs from a small business page.

If you would like to have friends on Facebook to share your holiday photos you’ll need to produce a personal page however if you simply are looking for fans and followers for your website or business you’ll need to produce a Facebook business page.

So, the first task would be to make sure that you create a Facebook business page and the the second step would be to make sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean selecting a friendly page title (username), writing an appealing description (in the short description field), providing accurate information for long description, company overview, mission (see screenshot below) not to mention posting interesting content – this is actually the most important optimization tip coming from all.

The excellence of the content posted on your Facebook business page may also determine it’s success or failure.

Having an optimized Facebook page makes it much easier to attract new fans or maybe more likes from ads once we will discover below.

Step 3: Reap the benefits of your own Facebook account

I mentioned in 1 above you need to have a very business page instead of a private page, nevertheless, you still need offer an active personal facebook account.

Here is why:

After you post an update on your business page, one way to improve exposure and likes, would be to share that post on your personal page as well.

People you might have as friends on your personal page may ‘like’ and ‘interact’ with the post shared from your business page and will also boost the engagement factor of your respective posts.

As an effect, facebook will show you to more fans (organically).

So, one way to improve the quantity of people who view you and go beyond the 4% of you group of fans would be to share and promote the post on your personal page.

It goes without saying that this more amount of friends greater would be the visibility in the post.

Also, ensure that you invite your entire existing friends (and a new one) to like your Facebook business page. Make it happen each time you gain a new ‘friend’.

Step 4: Add the Facebook Like box on your website

This is again social media 101 nevertheless, you have to have the Facebook like box on your website for 3 reasons:

#1 – It’s a way to associate your internet site with the Facebook business page. Quite simply this is a approach to ‘tell’ search engines that can be your official Facebook business page.

#2 – When you are getting a lot of fans, that is something you should be proud off the other to show on your users (as explained above this means popularity, trust and social proof).

#3 – It’s a good way to improve your group of fans organically. Readers can follow your internet site by clicking the LIKE button without having to go to Facebook.

Hint: For optimum results, placed the LIKE box above fold (for the sidebar).

Hint 2: You may also popup the like box to new users (for example, once they spend 60 seconds on a page, once they scroll into underneath or once they try and leave your page – while this works well in terms of getting new likes, you need to be careful to never make it too distracting for your users.)

Step 5: Remember these instructions to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to our personal Facebook page and placed the like box in the prominent position on our website.

The next natural step would be to start sharing content to maintain your fans happy and possibly find a way to convert them from fans > web site visitors > customers.

Some simple rules to check out that will boost the user engagement using your facebook business page:

#1 – Share relevant content: Share content your fans anticipate seeing inside your page. As an example, if your website is about Social websites, share content linked to social websites instead of about sports or another type you could possibly like. If the users want to read sports news, they know finding them.

#2 – Don’t forget they follow your company page to have updates relating to your website (and niche) instead of relating to your social gatherings: If you need to get social, then takes place personal Facebook page, your company page is all about your internet site.

#3 – Generally thumb, I take advantage of my business page to share content from my niche only, easily should share an issue that isn’t linked to my niche, I take advantage of my personal page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on your Facebook page will drive your fans away. When you’ve got an advancement to share something like that that may benefit your fans, this can be done but don’t go crazy.

Try to publish interesting, shareable content that’s linked to your niche, it sometimes won’t come from your internet site. Have a very balance between promotional and content your followers may want to read.

Step 6: Share interesting and top quality content (not only links)

I made some tests in connection with impact of descriptions when doing a Facebook update determined out that Facebook posts with ‘lists’ have more likes than posts with links. I want to provide you with one example to understand What i’m saying is.

When you would like to share a blog post from your website on Facebook, you go to Facebook status updates and type in the webpage URL. It looks something similar to this:

You can share this post without adding any extra information. If the title and pictures are perfect, you’re going to get several likes based on the time you create the post, amount of fans etc.

If one the other hand, you enrich your post by adding more info and particularly a subscriber base, then other items being equal, you’re more likely to gain in likes and shares.

For me this may cause sense because individuals that go to a title and image in their timeline may well not ‘Like It’ as it provides no value for many years (don’t forget that this average user is offered hundreds of postings in their timeline if he or she login to Facebook).

On the other hand once you let them have valuable, top quality as well as simple to see information (like a list), they will click on the LIKE button since they read something helpful without having to leave their timeline.

Note: It is just a known proven fact that folks have a bent of LIKING a blog post without reading it so let them have top reasons to do this; your internet site visits may well not increase but the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you take a peek at some of the most popular Facebook pages, you will see that they have an inclination to share images, videos, infographics, charts etc, with their usual text only postings.

This type of content gets more likes and shares and for that reason the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified that this most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to check out your page. A couple of suggestions to consider:

Quality updates – This is actually the best incentive it is possible to offer users. Before posting anything on your page, you need to make sure that it provides value on your audience. When you do this consistently, you existing followers will share it with their friends and will also get more users.

Run a competition – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content would be to Such as the page first. There are various tools to do this but have in mind if you don’t have a very known brand this many not so successful.

Content upgrades – When you have a blog, you may use ask users to adore your page to have latest version of your respective post. This calls for extra tools but it’s something worth checking out.

Step 9: You need to market your own content and page

When you create your company page don’t expect that it will magically get a huge number of fans. Apart from the tips outlined above, there is also to promote your company page in places apart from Facebook.

A few suggestions to consider that helped my case:

Promote in other social websites networks – When you have accounts with social websites channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to become listed on yourself Facebook as well. Be polite and reveal to them the rewards from this.

Promote in Twitter – Besides posting relating to your Facebook page on other social websites networks, it is possible to take advantage of twitter’s interactive features.

When you get a new twitter follower, send them a private (personalized) message and ask these to follow yourself facebook (both your personal and business pages).

This method although it ‘s time consuming, (I did it manually instead of using any tools) it might produce excellent results.

Promote inside your newsletter – When you have a newsletter or you talk with your readers via email, ensure that you ask them to follow your Facebook page.

Do not only write the FB URL within your signature but Inquire further politely to adore your company page.

Step 10: Facebook ads is a must

I have saved one of several easiest and a lot good ways to increase your Facebook fans for last, because it is the only person that it’s not free.

Facebook provides a self-service ad platform which you can use with the idea to increase your group of fans (market your page), improve your posts, get more leads, increase conversions or execute a amount of other actions (as shown in the image above).

The procedure is actually comparatively simple and easy straightforward. Basically you choose a page you own, select your goals (market your page), select your audience (determined by country, age, other demographics and interests) then set your daily budget and duration.

The cost per campaign depends upon several factors. The ultimate way to assess if Facebook ads is a superb solution to increase your group of fans, would be to run a pilot campaign for a couple of days.

Spend $10-$20 dollars daily and run the campaigns to get a fixed duration (no less than weekly). By the end, it is possible to evaluate if the charge per like is something you’re ready to spend on.

I had accomplishment with Facebook ads both for my websites as well as for client websites i run campaigns on a monthly basis (stay) to enhance my facebook likes.

It should be noted that with Facebook ads you don’t buy likes but views. Many people believe that whatever you spend on is Facebook likes but actually you make payment for Facebook to show your ad to more Facebook users.

If what you really are advertising is interesting, then the best way to will hit the like button so invest some time and look at the message you would like to display inside your ad plus the image to use.

Conclusion

Having a major amount of Facebook fans on your business pages is critical for credibility and social promotion purposes.

If this wasn’t critical in the first place, then nobody would care and the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once you are doing the essential optimizations on your business page (steps 1 and two above), then the easiest method to obtain more followers is to apply Facebook ads. With a bit of A/B testing you can find to 10,000 fans without having greater than $1,000 (spread into a period of months).

Once you are doing everything properly and provided you’ve got a great products or services, it is possible to improve your fans to 100,000+ like I did with the Facebook Page of my fitness blog.