How to Get Your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate with a real example ways to get a lot more than 10,000 fans on the Facebook business page.

Facebook could be the king of social support systems with more than 1.79 billion active users monthly (Updated December 2016). It is utilized by a lot more than 60% of Internet surfers Worldwide which is a great tool for promoting a service or product, finding customers or gaining more loyal readers (followers).

To use this for business purposes, you’ll want a great deal of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is important.

What could be the significance about having many Facebook fans on the business page?

It indicates popularity – It’s obvious the quantity of fans reveals how popular a website is. A grow business page with 100,000 followers is a lot more popular than the usual page with 1,000 fans and also this leads to a quantity of other benefits (described below).

It indicates trust – If you can’t comprehend the relationship between Facebook fans and business trust, have in mind the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to two million throughout the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World an effective business, website will need to have a great deal of Facebook fans. Five-years ago this did not make a difference however in the Modern day, social proof is important.

More fans, more visits – The more fans you’ve got, the greater could be the number of people that may view your posts in their timeline and possibly see your website.

While this is correct, it needs to be noted that not all of your fans will discover your site content.

As already explained in a previous post, How to increase your Facebook Page Organic Reach, only a tiny proportion of your followers (only 4 percent) will discover your status updates.

This number can vary, what is important to understand now, is when you’ve got 10,000 fans and also you post a brand new update, it’ll be seen organically by way of a max of 300-400 people.

It’s great for SEO as well – Although officially Google does not admit that social networking is a ranking factor, many studies reveal that popular websites on Facebook are more inclined to perform better in search, than not quite popular websites (other factors being equal).

How to travel from 0 to 10,000 Facebook fans

Now that you’re believing that using a large amount of Facebook fans is important on your website and business, let’s see step-by-step the best way to go from 0 to 10,000 fans.

Note: These are the basic similar steps I followed to increase the facebook followers of my fitness blog’s facebook page. The page has a lot more than 100K fans also it continous to grow organically.

Step 1: First things first – you’ll want a Facebook business page

It sounds silly for that experienced but also for beginners to social networking this can be new things: Your own Facebook page differs from a company page.

If you need to have friends on Facebook to share with you your holiday photos you will need to produce a personal page but if you are looking for fans and followers on your website or business you will need to produce a Facebook business page.

So, the first step is usually to just be sure you develop a Facebook business page as well as the next step is usually to make sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean deciding on a friendly page title (username), writing a catchy description (within the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) and of course posting interesting content – this can be the most crucial optimization tip of.

The company’s content posted on the Facebook business page will likely determine it’s success or failure.

Having an optimized Facebook page makes it much easier to get new fans or even more likes from ads even as will discover below.

Step 3: Reap the benefits of your individual Facebook account

I mentioned in step one above you will want to use a business page and not a personal page, however you still need offer an active personal facebook account.

Here is the reason:

After you post an update on the business page, a great way to increase exposure and likes, is usually to share that post on the personal page as well.

People you’ve got as friends on the personal page are more inclined to ‘like’ and ‘interact’ using the post shared out of your business page which will increase the engagement factor of your posts.

As a result, facebook will show your site content to more fans (organically).

So, a great way to increase the quantity of individuals who view your site content and go after dark 4% individuals following is usually to share and promote the post on the personal page.

It goes without saying the greater the quantity of friends the larger would be the visibility of the post.

Also, make certain you invite all of your existing friends (and new ones) to enjoy your Facebook business page. Make it happen any time you obtain a new ‘friend’.

Step 4: Add some Facebook Like box on the website

This is again social internet marketing 101 however you must have the Facebook like box on the website for several reasons:

#1 – It’s a method to associate your website using the Facebook business page. In other words it is a strategy to ‘tell’ search engines like google this can be your official Facebook business page.

#2 – When you invest in a great deal of fans, this is something you should be proud off and something to exhibit on your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a good way to increase your following organically. Your readers can follow your website by clicking such button while not having to head to Facebook.

Hint: For optimal results, placed the LIKE box above fold (about the sidebar).

Hint 2: You can also popup etc box to new users (by way of example, as soon as they spend One minute with a page, as soon as they scroll into the underside or as soon as they make an effort to leave your page – although this is useful when it comes to getting new likes, you ought to be careful never to help it become too distracting on your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to our personal Facebook page and placed etc box in a prominent position on our website.

The next natural step is usually to start sharing content to maintain fans happy and possibly find a way to convert them from fans > website visitors > customers.

Some simple rules to check out that may increase the user engagement with your facebook business page:

#1 – Share relevant content: Share content that your fans anticipate seeing with your page. As an example, if your website is about Social media marketing, share content linked to social networking and not about sports or some different you could like. In case your users desire to read sports news, they know how to locate them.

#2 – Don’t forget they follow your small business page to obtain updates relating to your website (and niche) and not relating to your social gatherings: If you wish to get social, then make use of personal Facebook page, your small business page is around your website.

#3 – Typically thumb, I use my offer page to share with you content from my niche only, if I must share an issue that is not linked to my niche, I use our page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on the Facebook page will drive your fans away. When you have a promotion to share with you as well which may benefit your fans, you can do this but don’t overdo it.

Try to write interesting, shareable content that is linked to your niche, of course this does not come straight from your website. Have a very balance between promotional and content that your followers should read.

Step 6: Share interesting and top quality content (not simply links)

I made some tests in connection with impact of descriptions when performing a Facebook update determined out that Facebook posts with ‘lists’ have more likes than posts with just links. Permit me to provide you with a good example to understand what I mean.

When you need to share an article out of your website on Facebook, you try to Facebook status updates and go into the webpage URL. It looks something such as this:

You can share this article without adding any extra information. In case your title and pictures are good, you’ll get a number of likes with regards to the time you’re making the post, quantity of fans etc.

If one one other hand, you enrich your post by having more information and also a list, then other pursuits being equal, you are very likely to gain more likes and shares.

For me as a result sense because people that view a title and image in their timeline may not ‘Like It’ because it provides no value for them (don’t forget the average user is given countless postings in their timeline if he or she login to Facebook).

On one other hand whenever you give them valuable, top quality and straightforward you just read information (just like a list), they are going to select the LIKE button since they read something helpful while not having to leave their timeline.

Note: It is a known indisputable fact that everyone has a propensity of LIKING an article without reading it so give them reasons to do so; your website visits may not increase however the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you take a review of probably the most popular Facebook pages, so as to they tend to share with you images, videos, infographics, charts etc, with their usual text only postings.

This kind of content gets more likes and shares and for that reason the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to check out your page. A few tricks to consider:

Quality updates – Here is the best incentive you can lengthy users. Before posting anything on the page, you should ensure that it offers value on your audience. If you do this consistently, you existing followers will share it using their friends which will have more users.

Run a tournament – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is usually to Much like the page first. There are many tools to do this but have in mind that if you don’t use a known brand this many stop so successful.

Content upgrades – For those who have your blog, you can use ask users to love your page with an new version of your post. This implies extra tools however it is something worth testing out.

Step 9: You have to promote your own content and page

When you develop your small business page don’t expect that it will magically get a large number of fans. Aside from the tips outlined above, there is also in promoting your small business page in places aside from Facebook.

A few tricks to consider that worked for my case:

Promote in other social networking networks – For those who have accounts along with other social networking channels e.g. Google+, Pinterest etc. you can periodically ask your followers to join your self on Facebook as well. Be polite and reveal to them the rewards from doing so.

Promote in Twitter – Besides posting relating to your Facebook page on other social networking networks, you can benefit from twitter’s interactive features.

When you get a new twitter follower, send them an exclusive (personalized) message and get the crooks to follow your self on facebook (your personal and business pages).

This method even though it ‘s time consuming, (I did it manually and not using any tools) it might produce excellent results.

Promote with your newsletter – For those who have a newsletter or you engage with your readers via email, make certain you make them follow your Facebook page.

Do not simply write the FB URL within your signature but ASK them politely to love your small business page.

Step 10: Facebook ads is a must

I have saved one of several easiest and many efficient ways to enhance your Facebook fans for last, as it is often on your own that it’s not free.

Facebook comes with a self-service ad platform which you can use with the idea to enhance your following (promote your page), enhance your posts, get more leads, increase conversions or perform quantity of other actions (as shown within the image above).

The procedure is quite simple and straightforward. Basically you decide on a website you possess, select your main goal (promote your page), select your audience (determined by country, age, other demographics and interests) then set your daily budget and duration.

The cost per campaign is determined by a number of factors. The simplest way to assess if Facebook ads is an excellent strategy to enhance your following, is usually to chance a pilot campaign for two days.

Spend $10-$20 dollars per day and run the campaigns to get a fixed duration (at least a week). At the conclusion, you can evaluate if the price per like is something you are happy to purchase.

I had great results with Facebook ads for both my websites and then for client websites and that i run campaigns on a monthly basis (for a few days) to boost my facebook likes.

It should be noted by purchasing Facebook ads you don’t buy likes but views. Many people believe everything you purchase is Facebook likes in fact you have to pay Facebook to exhibit your ad to more Facebook users.

If what you will be advertising is interesting, then the best way to will hit etc button so spend an afternoon and think about the message you need to display with your ad and also the image to make use of.

Conclusion

Having a large quantity of Facebook fans on the business pages is critical for credibility and social promotion purposes.

If this wasn’t crucial in the ultimate place, then nobody would care as well as the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once one does the necessary optimizations on your business page (steps 1 and a couple of above), then your simplest way to obtain more followers is by using Facebook ads. With a bit of A/B testing you can get to 10,000 fans without any a lot more than $1,000 (spread into a duration of months).

Once one does everything properly and provided that you have a great service or product, you can increase your fans to 100,000+ like I did using the Facebook Page of my fitness blog.