Just how to really get your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate using a real example the way to get a lot more than 10,000 fans on the Facebook business page.

Facebook will be the king of social support systems using more than 1.79 billion active users each month (Updated December 2016). It is utilised by a lot more than 60% of Internet users Worldwide which is an excellent tool for promoting a product or service, finding customers or gaining more loyal readers (followers).

To use this for business purposes, you need to have lots of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is vital.

What will be the need for having many Facebook fans on the business page?

It indicates popularity – It’s understandable that this amount of fans reveals how popular an internet site is. A likes business page with 100,000 followers is more popular than the usual page with 1,000 fans and also this leads to a amount of other benefits (described below).

It indicates trust – In the event you can’t see the relationship between Facebook fans and business trust, consider that this US State Department spent $630,000 to raise their Facebook Fans from 100,000 to two million through the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a successful business, blog or website needs to have lots of Facebook fans. 5yrs ago this didn’t issue in the Modern, social proof is vital.

More fans, more visits – The greater fans you might have, the higher will be the number of individuals that may visit your posts of their timeline and maybe visit your website.

While this is, it needs to be noted that not your fans will discover your content.

As already explained in the previous post, How to raise your Facebook Page Organic Reach, only a tiny proportion of the followers (no more than 4 %) will discover your status updates.

This number can differ, what is vital to comprehend now, happens when you might have 10,000 fans and you also post a fresh update, it’ll be seen organically by way of a max of 300-400 people.

It’s best for SEO as well – Although officially The search engines do not admit that social websites is a ranking factor, many studies reveal that popular websites on Facebook may perform better in search, these days so well received websites (variables being equal).

How to go from 0 to 10,000 Facebook fans

Now that you’re believing that using a lots of Facebook fans is vital for the website and business, let’s see step-by-step the best way to range from 0 to 10,000 fans.

Note: Necessities such as very same steps I followed to raise the facebook followers of my fitness blog’s facebook page. The page has a lot more than 100K fans also it continous to develop organically.

Step 1: First things first – you need to have a Facebook business page

It sounds silly for your experienced but also for beginners to social websites this might be something new: Your own Facebook page differs from an enterprise page.

If you want to have friends on Facebook to talk about your holiday photos then you need to produce a personal page though if you want fans and followers for the website or business then you need to produce a Facebook business page.

So, step one is always to ensure that you develop a Facebook business page along with the the second step is always to make sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean deciding on a friendly page title (username), writing a catchy description (within the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) and of course posting interesting content – this can be the most crucial optimization tip of all.

The expertise of the content posted on the Facebook business page will likely determine it’s failure or success.

Having an optimized Facebook page makes it easier to draw in new fans or more likes from ads as we will discover below.

Step 3: Make the most of your own personal Facebook account

I mentioned in step one above you need to use a business page and never a private page, but you still need offer an active personal facebook account.

Here is the reason:

After you post an update on the business page, a good way to raise exposure and likes, is always to share that post on the personal page as well.

People you might have as friends on the personal page may ‘like’ and ‘interact’ together with the post shared from your business page as well as boost the engagement factor of the posts.

As an outcome, facebook will demonstrate your content to more fans (organically).

So, a good way to raise the volume of people that view your content and go past the 4% of you following is always to share and promote the post on the personal page.

It goes without saying that this greater the amount of friends greater may be the visibility in the post.

Also, ensure that you invite your existing friends (and brand new ones) to love your Facebook business page. Accomplish that each time you obtain a new ‘friend’.

Step 4: Add some Facebook Like box on the website

This is again social media 101 but you have to have the Facebook like box on the website for several reasons:

#1 – It’s a method to associate your internet site together with the Facebook business page. Quite simply this is a method to ‘tell’ search engines like google that is the official Facebook business page.

#2 – When you’re getting lots of fans, that is something should be proud off then one to demonstrate in your users (as explained above this means popularity, trust and social proof).

#3 – It’s the best way to grow your following organically. Your potential customers can follow your internet site by clicking such button without having to visit Facebook.

Hint: For max results, set the LIKE box above fold (around the sidebar).

Hint 2: You can also popup so on box to new users (for instance, once they spend 60 seconds on the page, once they scroll as a result of the bottom or once they try and leave your page – even though this is effective with regards to getting new likes, you need to be careful to never ensure it is too distracting for the users.)

Step 5: Follow these tips to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to the personal Facebook page and placed so on box in the prominent position on our website.

The next natural step is always to start sharing content to maintain your fans happy and maybe be capable of convert them from fans > internet site visitors > customers.

Some simple rules to follow along with that may boost the user engagement using your facebook business page:

#1 – Share relevant content: Share content that your fans expect to see in your page. For instance, in case your website is about Social networking, share content related to social websites and never about sports or anything else you could possibly like. In case your users want to read sports news, they understand where to locate them.

#2 – Don’t forget that they follow your organization page to obtain updates relating to your website (and niche) and never relating to your social gatherings: If you wish to get social, then make use of personal Facebook page, your organization page is all about your internet site.

#3 – Usually thumb, I take advantage of my company page to talk about content from my niche only, basically need to share a thing that just isn’t related to my niche, I take advantage of the page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on the Facebook page will drive your fans away. When you’ve got an offer to talk about as well that might benefit your fans, that can be done but don’t go crazy.

Try to post interesting, shareable content that’s related to your niche, even if this does not come directly from your internet site. Maintain a balance between promotional and content that your followers might choose to read.

Step 6: Share intriguing, notable and excellent content (not merely links)

I made some tests in connection with impact of descriptions when performing a Facebook update and found out that Facebook posts with ‘lists’ acquire more likes than posts with simply links. Let me provide you with an illustration to understand After all.

When you want to share content from your website on Facebook, you try to Facebook status updates and type in the webpage URL. It looks something similar to this:

You can share this text without adding any other information. In case your title and images are good, you’re going to get several likes depending on the time you are making the post, amount of fans etc.

If one the other hand, you enrich this page by having more information and also a list, then other activities being equal, you might be very likely to get more likes and shares.

For me this will make sense since people that visit a title and image of their timeline might not exactly ‘Like It’ because it provides no value to them (don’t forget that this average user is offered countless postings of their timeline when they login to Facebook).

On the other hand whenever you let them have valuable, excellent and straightforward to learn information (being a list), they will click on the LIKE button given that they read something useful without having to leave their timeline.

Note: This is a known proven fact that individuals have an inclination of LIKING content without reading it so let them have good reasons to achieve this; your internet site visits might not exactly increase however the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you are taking a glance at one of the most popular Facebook pages, you will recognize that they have an inclination to talk about images, videos, infographics, charts etc, along with their usual text only postings.

This type of content gets more likes and shares and thus the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified that this most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to follow along with your page. A few ideas to consider:

Quality updates – This is the best incentive you can give your users. Before posting anything on the page, you should make certain that it offers value in your audience. With this option consistently, you existing followers will share it making use of their friends as well as get more users.

Run a contest – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is always to Just like the page first. There are several tools to do this but consider when you don’t use a known brand this many not so successful.

Content upgrades – When you have a blog, you should use ask users to adore your page to have updated version of the post. This requires extra tools but it is something worth testing.

Step 9: You need to market your own content and page

When you develop your organization page don’t expect it will magically get thousands of fans. In addition to the tips outlined above, you might also need in promoting your organization page in places apart from Facebook.

A few ideas to take into account that worked for my case:

Promote in other social websites networks – When you have accounts with social websites channels e.g. Google+, Pinterest etc. you can periodically ask your followers to participate your self on Facebook as well. Be polite and reveal to them the huge benefits from this.

Promote in Twitter – Besides posting relating to your Facebook page on other social websites networks, you can make the most of twitter’s interactive features.

When you get a new twitter follower, send them an individual (personalized) message and enquire of them to follow your self on facebook (both your personal and business pages).

This method although it is time consuming, (Used to do it manually and never using any tools) it could produce great results.

Promote in your newsletter – When you have a newsletter or if you communicate with your readers via email, ensure that you you can keep them follow your Facebook page.

Do not merely write the FB URL using your signature but ASK them politely to adore your organization page.

Step 10: Facebook ads is a must

I have saved among the easiest and many good ways to raise your Facebook fans for last, since it is on your own that it’s not free.

Facebook offers a self-service ad platform which can be used either to raise your following (market your page), enhance your posts, get more leads, increase conversions or execute a amount of other actions (as shown within the image above).

The procedure is actually comparatively simple and straightforward. Basically you select a site you own, select your goals (market your page), select your audience (determined by country, age, other demographics and interests) and then set your daily budget and duration.

The cost per campaign is determined by several factors. The best way to assess if Facebook ads is a good means to fix raise your following, is always to manage a pilot campaign for 2 days.

Spend $10-$20 dollars each day and run the campaigns for the fixed duration (a minimum of every week). At the end, you can decide if the cost per like is one thing you might be ready to pay for.

I had accomplishment with Facebook ads for both my websites as well as for client websites and I run campaigns monthly (stay) to enhance my facebook likes.

It should be noted by investing in Facebook ads you don’t buy likes but views. Many people think that what you pay for is Facebook likes but actually you make payment for Facebook to demonstrate your ad to more Facebook users.

If what you are advertising is interesting, then lots more people will hit so on button so spend time and consider the message you want to display in your ad along with the image to use.

Conclusion

Having a large amount of Facebook fans on the business pages is essential for credibility and social promotion purposes.

If this wasn’t crucial in the first place, then nobody would care along with the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you are doing the required optimizations in your business page (steps 1 and a pair of above), then a simplest way to obtain additional followers is to use Facebook ads. Along with some A/B testing you may get to 10,000 fans without a lot more than $1,000 (spread in to a duration of months).

Once you are doing everything properly and provided that there is a great services or products, you can grow your fans to 100,000+ like Used to do together with the Facebook Page of my fitness blog.