How to obtain your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate with a real example getting a lot more than 10,000 fans on the Facebook business page.

Facebook could be the king of social networking sites using more than 1.79 billion active users monthly (Updated December 2016). It can be utilised by a lot more than 60% of Online users Worldwide which is a great tool for promoting a product or service, finding customers or gaining more loyal readers (followers).

To take advantage of this for business purposes, you must have plenty of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is very important.

What could be the need for having many Facebook fans on the business page?

It indicates popularity – It’s a given the number of fans reveals how popular a website is. A popularity business page with 100,000 followers is a lot more popular than a page with 1,000 fans and this creates a number of other benefits (described below).

It indicates trust – If you can’t understand the relationship between Facebook fans and business trust, are considering the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to 2 million during the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World a successful business, website or blog will need to have plenty of Facebook fans. Five Years ago this did not make any difference but also in the Twenty-first century, social proof is very important.

More fans, more visits – The greater fans you might have, the higher could be the number of people that will view your posts inside their timeline and perhaps visit your website.

While this is true, it ought to be noted that not all your fans will dsicover your site content.

As already explained in a previous post, How to increase your Facebook Page Organic Reach, just a small portion of the followers (only Four percent) will dsicover your status updates.

This number may differ, but what is very important to be aware of now, happens when you might have 10,000 fans and also you post a whole new update, it’s going to be seen organically by way of a max of 300-400 people.

It’s great for SEO as well – Although officially Google does not admit that social media marketing is really a ranking factor, many studies show popular websites on Facebook are more inclined to perform better in search, absolutely nothing very popular websites (variables being equal).

How to travel from 0 to 10,000 Facebook fans

Now that you are believing that developing a great deal of Facebook fans is very important on your website and business, let’s see step-by-step the best way to change from 0 to 10,000 fans.

Note: Necessities such as identical steps I followed to increase the facebook followers of my fitness blog’s facebook page. The page has a lot more than 100K fans plus it continous to grow organically.

Step 1: First suggestion – you must have a Facebook business page

It sounds silly for that experienced nevertheless for beginners to social media marketing this can be a new challenge: Your own Facebook page differs from a company page.

If you want to have friends on Facebook to express your holiday photos you will need to generate a personal page however if you want to have fans and followers on your website or business you will need to generate a Facebook business page.

So, the first task would be to ensure that you create a Facebook business page along with the alternative would be to ensure your page is properly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean picking a friendly page title (username), writing an appealing description (from the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) not to mention posting interesting content – this can be the most critical optimization tip of all.

The expertise of the content posted on the Facebook business page will also determine it’s success or failure.

Having an optimized Facebook page makes it much easier to get new fans or more likes from ads even as will dsicover below.

Step 3: Take advantage of your own Facebook account

I mentioned in 1 above you’ll want to possess a business page instead of a personal page, however you still need to provide an active personal facebook account.

Here means that:

After you post an update on the business page, one of the ways to increase exposure and likes, would be to share that post on the personal page too.

People you might have as friends on the personal page are more inclined to ‘like’ and ‘interact’ with the post shared out of your business page and this will raise the engagement factor of the posts.

As an end result, facebook will demonstrate your site content to more fans (organically).

So, one of the ways to increase the quantity of people who view your site content and go beyond the 4% person fan base would be to share and promote the post on the personal page.

It is evident the more number of friends the larger may be the visibility of the post.

Also, make certain you invite all your existing friends (and brand new ones) to adore your Facebook business page. Make it happen when you obtain a new ‘friend’.

Step 4: Add the Facebook Like box on the website

This is again social media 101 however you require the Facebook like box on the website for several reasons:

#1 – It’s a way to associate your internet site with the Facebook business page. In other words it’s a method to ‘tell’ engines like google that this will be your official Facebook business page.

#2 – When you are getting plenty of fans, this can be something must be proud off and another to demonstrate to your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a great way to improve your fan base organically. Your readers can follow your internet site by clicking etc button without having to visit Facebook.

Hint: For maximum results, squeeze LIKE box above fold (around the sidebar).

Hint 2: You can even popup the like box to new users (by way of example, after they spend One minute with a page, after they scroll right down to the underside or after they make an effort to leave your page – although this is effective when it comes to getting new likes, you have to be careful not to make it too distracting on your users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to your personal Facebook page and placed the like box in a prominent position on the website.

The next natural step would be to start sharing content to keep your fans happy as well as perhaps find a way to convert them from fans > internet site visitors > customers.

Some simple rules to follow along with that will raise the user engagement together with your facebook business page:

#1 – Share relevant content: Share content your fans expect to see with your page. By way of example, if your web site is about Social websites, share content related to social media marketing instead of about sports or something different you may like. If your users desire to read sports news, they understand where to locate them.

#2 – Don’t forget that they follow your small business page to get updates regarding your website (and niche) instead of regarding your social gatherings: If you need to get social, then use your personal Facebook page, your small business page is all about your internet site.

#3 – Generally thumb, I prefer my opportunity page to express content from my niche only, basically should share an issue that is not related to my niche, I prefer my personal page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on the Facebook page will drive your fans away. If you have a promotion to express as well that may benefit your fans, you can do so but don’t overdo it.

Try to write interesting, shareable content that is certainly related to your niche, even if this won’t come from your internet site. Have a very balance between promotional and content your followers might want to read.

Step 6: Share intriquing, notable and excellent content (not just links)

I made some tests regarding the impact of descriptions when you are conducting a Facebook update and found out that Facebook posts with ‘lists’ acquire more likes than posts with simply links. Let me present you with an example to understand I mean.

When you want to share an article out of your website on Facebook, you want to Facebook status updates and enter in the webpage URL. It looks something similar to this:

You can share this article without adding the other information. If your title and images are good, you will definately get a number of likes with regards to the time you make the post, number of fans etc.

If one one other hand, you enrich your post by having more details and particularly a subscriber base, then other pursuits being equal, you might be more prone to gain more likes and shares.

For me as a result sense because people that view a title and image inside their timeline may not ‘Like It’ mainly because it provides no value for them (don’t forget the average user is assigned countless postings inside their timeline every time they login to Facebook).

On one other hand once you provide them with valuable, excellent and easy you just read information (as being a list), they’ll click the LIKE button given that they read something useful without having to leave their timeline.

Note: This is a known indisputable fact that people have a propensity of LIKING an article without reading it so provide them with why you should do so; your internet site visits may not increase though the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you are taking a look at one of the most popular Facebook pages, you will see that they tend to express images, videos, infographics, charts etc, along with their usual text only postings.

This kind of content gets more likes and shares and for that reason the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified the most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to follow along with your page. Several tips to consider:

Quality updates – Here is the best incentive you’ll be able to lengthy users. Before posting anything on the page, you need to be sure that it provides value to your audience. If you do this consistently, you existing followers will share it using friends and this will get more users.

Run a contest – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content would be to LIKE the page first. There are numerous tools to do that but are considering if you don’t possess a known brand this many ‘t be so successful.

Content upgrades – For those who have your blog post, you need to use ask users to adore your page to have latest version of the post. This calls for extra tools however it is something worth testing out.

Step 9: You’ll want to promote your own content and page

When you create your small business page don’t expect that it’ll magically get a huge number of fans. In addition to the tips outlined above, there is also to advertise your small business page in places aside from Facebook.

A few tips to take into consideration that worked for my case:

Promote in other social media marketing networks – For those who have accounts to social media marketing channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to join your self on Facebook too. Be polite and tell them the benefits from doing so.

Promote in Twitter – Besides posting regarding your Facebook page on other social media marketing networks, you’ll be able to take advantage of twitter’s interactive features.

When you get a new twitter follower, send them a private (personalized) message and enquire of these phones follow your self on facebook (both your business and personal pages).

This method even though it ‘s time consuming, (I did so it manually instead of using any tools) it could produce excellent results.

Promote with your newsletter – For those who have a newsletter or you communicate with your readers via email, make certain you ask them to follow your Facebook page.

Do not just write the FB URL through your signature but Inquire further politely to adore your small business page.

Step 10: Facebook ads is really a must

I have saved one of the easiest and most good ways to raise your Facebook fans for last, since it is on your own that it’s not free.

Facebook provides a self-service ad platform which can be used either to raise your fan base (promote your page), improve your posts, get more leads, increase conversions or carry out a number of other actions (as shown from the image above).

The procedure is fairly easy and straightforward. Basically you select a site you possess, select your main goal (promote your page), select your audience (determined by country, age, other demographics and interests) then set your day-to-day budget and duration.

The cost per campaign depends upon a number of factors. The easiest method to assess if Facebook ads is a superb means to fix raise your fan base, would be to chance a pilot campaign for a couple of days.

Spend $10-$20 dollars per day and run the campaigns for a fixed duration (no less than every week). By the end, you’ll be able to decide if the price per like is one thing you might be ready to spend on.

I had achievement with Facebook ads both for my websites as well as client websites and I run campaigns on a monthly basis (for a few days) to boost my facebook likes.

It must be noted by purchasing Facebook ads you don’t buy likes but views. A lot of people believe that which you spend on is Facebook likes but actually you spend Facebook to demonstrate your ad to more Facebook users.

If what you are advertising is interesting, then more and more people will hit the like button so spend some time and look at the message you want to display with your ad and also the image to make use of.

Conclusion

Having a huge number of Facebook fans on the business pages is very important for credibility and social promotion purposes.

If this wasn’t essential in the ultimate place, then nobody would care along with the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once one does the necessary optimizations to your business page (steps 1 and 2 above), then a fastest way to obtain additional followers is to apply Facebook ads. With a bit of A/B testing you can find to 10,000 fans without any a lot more than $1,000 (spread into a duration of months).

Once one does everything properly and so long as you do have a great service or product, you’ll be able to improve your fans to 100,000+ like I did so with the Facebook Page of my fitness blog.