Exactly how to Get Your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate having a real example ways to get a lot more than 10,000 fans in your Facebook business page.

Facebook could be the king of social networking sites using more than 1.79 billion active users each month (Updated December 2016). It is utilised by a lot more than 60% of Internet users Worldwide and it is an excellent tool for promoting services or products, finding clients or gaining more loyal readers (followers).

To take advantage of this for business purposes, you might want plenty of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is important.

What could be the significance about having many Facebook fans in your business page?

It indicates popularity – It’s understandable that this quantity of fans reveals how popular a website is. A likes business page with 100,000 followers is a bit more popular when compared to a page with 1,000 fans which leads to a quantity of other benefits (described below).

It indicates trust – If you can’t understand the relationship between Facebook fans and business trust, have in mind that this US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million throughout the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World an excellent business, website or blog needs to have plenty of Facebook fans. Five Years ago this did not subject however in the Twenty-first century, social proof is important.

More fans, more visits – The more fans you have, the more could be the number of individuals that may view your posts within their timeline and maybe see your website.

While this really is, it should be noted that doesn’t your fans will dsicover you.

As already explained within a previous post, How to improve your Facebook Page Organic Reach, only a tiny proportion of the followers (only 4 percent) will dsicover your status updates.

This number may differ, but what is important to comprehend now, is that if you have 10,000 fans so you post a new update, it will be seen organically by the max of 300-400 people.

It’s great for SEO as well – Although officially The search engines do not admit that social networking is a ranking factor, many studies demonstrate that popular websites on Facebook are more likely to perform better in search, today so popular websites (other factors being equal).

How to look from 0 to 10,000 Facebook fans

Now that you are believing that creating a large amount of Facebook fans is important to your website and business, let’s see step-by-step the way to change from 0 to 10,000 fans.

Note: Necessities such as similar steps I followed to improve the facebook followers of my fitness blog’s facebook page. Typically the page has a lot more than 100K fans also it continous to develop organically.

Step 1: First off – you might want a Facebook business page

It may sound silly for your experienced nevertheless for beginners to social networking this may be new things: Your own Facebook page is different from a small business page.

If you wish to have friends on Facebook to share with you your holiday photos then you need to generate a personal page however if you simply want to have fans and followers to your website or business then you need to generate a Facebook business page.

So, step one is to just be sure you develop a Facebook business page as well as the next step is to be sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean deciding on a friendly page title (username), writing an appealing description (in the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and of course posting interesting content – this is the most important optimization tip coming from all.

The excellence of the content posted in your Facebook business page will even determine it’s failure or success.

Having an optimized Facebook page makes it much simpler to draw new fans or higher likes from ads as we will dsicover below.

Step 3: Take advantage of your individual Facebook account

I mentioned in step one above you’ll want to possess a business page rather than an individual page, nevertheless, you still need to come with an active personal facebook account.

Here is the reason:

After you post an update in your business page, one of the ways to improve exposure and likes, is to share that post in your personal page as well.

People you have as friends in your personal page are more likely to ‘like’ and ‘interact’ together with the post shared from the business page and this will raise the engagement factor of the posts.

As an outcome, facebook will show you to more fans (organically).

So, one of the ways to improve the amount of people who view you and go at night 4% people following is to share and promote the post in your personal page.

It is obvious that this more quantity of friends the bigger will be the visibility from the post.

Also, just be sure you invite your existing friends (and new ones) to like your Facebook business page. Accomplish that when you gain a new ‘friend’.

Step 4: Add some Facebook Like box in your website

This is again social internet marketing 101 nevertheless, you need to have the Facebook like box in your website for several reasons:

#1 – It’s a means to associate your internet site together with the Facebook business page. To put it differently it’s a way to ‘tell’ engines like google that is the official Facebook business page.

#2 – When you’re getting plenty of fans, that is something needs to be proud off then one to indicate for your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a sensible way to increase your following organically. The future prospect can follow your internet site by clicking such button without having to head to Facebook.

Hint: For max results, position the LIKE box above fold (around the sidebar).

Hint 2: You can also popup the like box to new users (as an example, once they spend A minute over a page, once they scroll into underneath or once they attempt to leave your page – even though this is useful with regards to getting new likes, you should be careful to never make it too distracting to your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we have created an optimized Facebook business page, added friends to personal Facebook page and placed the like box within a prominent position on our website.

The next natural step is to start sharing happy to maintain your fans happy and perhaps have the ability to convert them from fans > internet site visitors > customers.

Some simple rules to follow that may raise the user engagement using your facebook business page:

#1 – Share relevant content: Share content your fans expect to see with your page. For example, if your website is about Social websites, share content related to social networking rather than about sports or something different you may like. If your users need to read sports news, they know how to locate them.

#2 – Don’t forget that they can follow your business page to get updates about your website (and niche) rather than about your social gatherings: If you need to get social, then takes place personal Facebook page, your business page is approximately your internet site.

#3 – Generally thumb, I take advantage of my business page to share with you content from my niche only, only must share something which just isn’t related to my niche, I take advantage of our page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) in your Facebook page will drive your fans away. When you’ve got an advancement to share with you or something which may benefit your fans, you can do this but don’t drink too much.

Try to write interesting, shareable content that’s related to your niche, evidently this doesn’t come completely from your internet site. Keep a balance between promotional and content your followers should read.

Step 6: Share intriquing, notable and top quality content (not just links)

I made some tests about the impact of descriptions when you are conducting a Facebook update and discovered out that Facebook posts with ‘lists’ acquire more likes than posts with only links. Allow me to present you with a good example to understand what I mean.

When you wish to share an article from the website on Facebook, put forth Facebook status updates and enter the webpage URL. It looks something similar to this:

You can share this post without adding any additional information. If your title and images are perfect, you’ll get a number of likes based on the time you’re making the post, quantity of fans etc.

If one another hand, you enrich your post with the addition of more info especially an inventory, then other pursuits being equal, you’re prone to get more likes and shares.

For me this may cause sense because those that see a title and image within their timeline might not ‘Like It’ since it provides no value to them (don’t forget that this average user is offered countless postings within their timeline should they login to Facebook).

On another hand if you give them valuable, top quality as well as simple to see information (as being a list), they’re going to click on the LIKE button because they read something useful without having to leave their timeline.

Note: This is a known undeniable fact that people have a bent of LIKING an article without reading it so give them reasons to do this; your internet site visits might not increase though the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you are taking a peek at some of the most popular Facebook pages, you will recognize that they generally tend to share with you images, videos, infographics, charts etc, with their usual text only postings.

This kind of content gets more likes and shares and thus the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified that this most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to follow your page. Several suggestions to consider:

Quality updates – Here is the best incentive you can give your users. Before posting anything in your page, you have to ensure that it provides value for your audience. With this option consistently, you existing followers will share it making use of their friends and this will get more users.

Run a competition – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is to Such as the page first. There are various tools to achieve that but have in mind that when you don’t possess a known brand this many not so successful.

Content upgrades – If you have your blog post, you can use ask users to LIKE your page with an new version of the post. This implies extra tools yet it’s something worth trying out.

Step 9: You should market your own content and page

When you create your business page don’t expect that it’ll magically get thousands of fans. Aside from the tips outlined above, you need to to market your business page in places besides Facebook.

A few suggestions to take into account that helped my case:

Promote in other social networking networks – If you have accounts with social networking channels e.g. Google+, Pinterest etc. you can periodically ask your followers to participate your self on Facebook as well. Be polite and reveal to them the advantages from this.

Promote in Twitter – Besides posting about your Facebook page on other social networking networks, you can reap the benefits of twitter’s interactive features.

When you have a new twitter follower, send them a personal (personalized) message and have them to follow your self on facebook (both your personal and business pages).

This method though it is time consuming, (Used to it manually rather than using any tools) it can produce great results.

Promote with your newsletter – If you have a newsletter or you talk with your readers via email, just be sure you keep these things follow your Facebook page.

Do not just write the FB URL using your signature but ASK them politely to LIKE your business page.

Step 10: Facebook ads is a must

I have saved one of many easiest and a lot great ways to increase your Facebook fans for last, as it is the only one that it’s not free.

Facebook provides a self-service ad platform used either to increase your following (market your page), enhance your posts, get more leads, increase conversions or execute a quantity of other actions (as shown in the image above).

The procedure is pretty basic and straightforward. Basically you select a website you possess, select your goal (market your page), select your audience (depending on country, age, other demographics and interests) after which set your everyday budget and duration.

The cost per campaign is dependent upon a number of factors. The simplest way to assess if Facebook ads is a good strategy to increase your following, is to manage a pilot campaign for two days.

Spend $10-$20 dollars each day and run the campaigns to get a fixed duration (a minimum of a week). Towards the end, you can decide if the charge per like is one thing you’re prepared to pay for.

I had accomplishment with Facebook ads for both my websites and then for client websites and that i run campaigns monthly (for a few days) to improve my facebook likes.

It needs to be noted by investing in Facebook ads you don’t buy likes but views. A lot of people feel that whatever you pay for is Facebook likes in fact you spend Facebook to indicate your ad to more Facebook users.

If what you really are advertising is interesting, then more and more people will hit the like button so spend some time and consider the message you wish to display with your ad as well as the image to utilize.

Conclusion

Having a major quantity of Facebook fans in your business pages is vital for credibility and social promotion purposes.

If this wasn’t essential in consumers, then nobody would care as well as the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once one does the essential optimizations for your business page (steps 1 and 2 above), then a easiest method to obtain additional followers is to use Facebook ads. With a bit of A/B testing you will get to 10,000 fans without a lot more than $1,000 (spread in to a amount of months).

Once one does everything properly and provided you do have a great services or products, you can increase your fans to 100,000+ like Used to together with the Facebook Page of my fitness blog.