An excellent website design seems to be the hallmark of any site that is successful and high quality. When you have someone visit your website, what’s the first thing they take notice of? The design of the website is visual and has imagery, and that is the first thing that helps to create our opinions and feelings. That is why this is so important to us as online marketers. Our conversation will center on what you need to know and get right on your site concerning design.
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Part of the user experience concerns the impact of your text, and we are actually talking about how usable your site is as impacted by not using the spell check function. You will create a negative impression if your text has more than enough misspelled words to earn you a B or C grade on a paper. There really is no excuse for messing this one up since a spell checker is so common. But maybe it all depends on your audience because some are obviously less caring than others. So just bite the bullet and get it done because in the end it will help you. Placement of Content: An important design element is the proper placement of content on your website; your visitors shouldn’t have to be faced with large blocks of text that are unreadable. Make sure that you format all of your content in such a way that readers will have no trouble accessing it. Rather than have your text and other content too close together, break it up with ample amounts of white space. If your site has lots of articles or other written content, you have to pay particular attention to this principle. The look and design of your content is actually just as important as the actual quality of the content, and will influence how long people stay on your site.
If you’re including pictures and images on your website, you shouldn’t forget to use Alt tags to describe these images where you use your primary keywords. Alt tags not only help visitors that are visually impaired but also play a key role in helping your site rank in the search engines. You will be accomplishing two positive things by using the alt tags. Yes, your on page factors for optimization makes use of the alt tag. All your Alt tags should contain your primary keywords that perfectly describe the images. Each image used on your site should have this included in it. Every little design element that you add to your website will in some way or the other contribute to the overall growth of your site, so make sure you’re spending a good amount of time improving the web design of your site so that you’re not only able to get new visitors, but also retain the old ones.
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