Marketing to consumers is big business and when done correctly, can be extremely profitable on your company. The world wide web is the place most consumers spend time, so it makes sense to concentrate your B2C marketing efforts there. This really is common knowledge today, but some businesses still fail within this arena. For this reason many organisations hire SEO professionals for help. According to one study created by WordStream in 2013, medium and small businesses were wasting away 25 percent of their PPC budgets. So your small business that’s dishing out $2,000 monthly on AdWords would turn out wasting $6,000 a year on under-performing campaigns.
Losing is even bigger for medium-sized businesses that spend about $20,000 monthly on PPC, which compatible $60,000 wasted dollars annually. This can be a fortune that is saved by improving their B2C marketing campaigns. If this sounds like something that’s plaguing your company, then maintain your tips below in your mind.
Host Unique Contests. A great supply of attention on social websites and obtain people engaged. There was a great instance of this a year ago, when Lay’s announced their third annual ‘Do Us a Flavor’ contest. They crowd-sourced ideas from consumers because of their next best-selling flavor. This naturally attracted people over a global level, in order to say it was a success. In 2014, Lay’s revealed they received over 14 million submissions, that has been up from 3.8 million last 2013.
Offer Something totally free. One and only thing consumers love greater than a deal is freebies. This was proven within a study done by Harris Interactive in 2013, which showed a drastic boost in repeat purchases and word-of-mouth referrals when there are free add-ons. The results also showed that Ninety percent of shoppers were more planning to purchase frequently from a retailer that gave away a totally free gift, and 65 % were more prone to share their experience after buying a free gift.
Make Intent-Driven SEO a high priority. You will find that global brands top Google’s listings for electronics, toys and apparel. It could be insanely expensive and exhaustive to even try and make an effort to gain a high position for such keywords, not to say maintain those positions. Instead, it’s a smart idea to concentrate on long-tail keywords which can be highly relevant to your product, and that drive purchase intent. In another 2013 study done by Adchemy’s Thi Thumasathit, it established that long-tail keywords were 66 percent more profitable than head keywords. It is really an potential for medium and small businesses to build a profitable B2C campaign.
Build a Network of Micro-Influencers. You don’t need to know A-listers to get a great endorsement. In case you play your cards right, you just need a small number of micro-influencers. Together, these micro-influencers can offer enough publicity on your brand. An example of this is seen a few years ago when Shoes of Prey chose to allow a 16-year-old beauty vlogger endorse their custom shoe company. Within a few days, website visitors to the company tripled and the sales soared. You’ll find micro-influencers just about everywhere – on Twitter, Instagram, Pinterest and Facebook. Look for them in places in places you know your audience spends time. Otherwise, you will not be reaching the right prospects.
Take a Mobile-First Aproach. If your marketing doesn’t think about mobile users first, you are struggling. In accordance with Shopify, 50.3 % of ecommerce traffic is performed on mobile phones. Be sure that your shopping online experience is designed with mobile users in mind.
All of these tips can increase your sales, user engagement and help with online reputation management. When you need help finding out a strategy for the B2C marketing strategy, consult with SEO companies and hire one that’s reputable while offering Web site design services.
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