Tag: segmentation

Email remains one of the most effective marketing tools accessible to businesses large and small. Virtually every American checks email addresses multiple times a day, and the expense of sending marketing emails is incredibly low when compared with the exposure and revenue those emails generates. Based on the Direct Marketing Association, Marketing with email has…

Email remains just about the most effective marketing tools open to businesses large and small. Virtually any American checks email addresses too many times a day, and the cost of sending marketing emails is very low relative to the exposure and revenue those emails brings in. Based on the Direct Marketing Association, Marketing with email…