Technology is influencing our means of acting, it influences our knowhow and marketers must adjust to it. From the industrial era thought was linear and organizations and data structure was very linear. Nowadays quantum physics is showing a far more organic and unpredictable way of seeing things. Possessing planned, will enable us to adapt more careful.
This reference to the most recent technological development is influencing publishers to adapt or die. One those trends may be the increased use of “fringe” social hubs. Brands having a broader presence will unquestionably be sort of less skeptical when publishing content via social hubs which are considered in the past “fringe.” Over the years were also noticing many interesting strategies to interactive content, one particular is thru 360 views photo as being a virtual 360 view. The opposite trend is the use of animated GIFs dominating newsfeeds and timelines. Those two continues its growth for the following years.
According to technology again, algorithms are actually to get content. Were now listening the development of artificial intelligence in content generation which will be a game-changer
Balancing SEO, SMM, UX and analytics. Were noticing that a proper mix of SEO, SMM, UX and analytics can assist you reap rich rewards whenever you value their importance equally and treat them as one as an alternative to individual components
Paid Social. We realized that last 2015 there were a huge growth on promoted posts. As an example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach needless to say will continue to dwindle as internet sites aggressively push for advertising on the platforms. It’s time and energy to atone for the paid social approach because just getting bigger
New publishing options in social media marketing. Instant articles by Facebook can now help publishers give their content more visibility when compared with content on their own native publishing platforms.
Real-time aggregated content articles are on the ride. To illustrate Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events while they happen-
Fringe social hubs. Brands using a broader presence will surely be type of less skeptical when publishing content via social hubs which are considered before “fringe.” Those “fringe” hubs are getting to be mainstream. Content strategies are centered on Snapchat and Instagram and will only surge in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. According to research by McKinsey, such campaigns were built with a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this season from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing would have been a part of every content marketing strategy in 2016.
Visual content such as infographics continue enabling marketers to offer personalized content. Global internet speed grew by 17% in one year. Slow connection to the internet is not an problem anymore, therefore delivering cool graphic-oriented content needs to be paramount to apply for the following years.
Mobile marketing will rise even higher. You will see more mobile usage of new audiences over time. It’s got been constant as years ignore but it will just get higher and in the next years.
Virtual Reality and Augmented Reality. Facebook’s main technique of the next years is augmented reality. Creating virtual reality based content allows marketers to discover a new frontier of content assimilation. This gives a push for giant brands. Facebook’s new 360 video choices opening a whole new whole world of content creation possibilities.
Knowledge graph. With the introduction of Google’s Knowledge Graph feature. Brands have started focusing on ranking for long-tail keywords. This really is one of the primary key drivers which will define SEO in 2016.
Finally, make this year time to determine real bonds between customers and your brand. Do internal marketing for your organization, company or startup as a way to reduce resistance. Marketers surveyed lamented the key reason they aren’t building stronger bonds with customers is a result of internal resistance. To deliver a compelling brand to customers means marketers must effectively engage and cut across a business. This really is neither easy nor welcome, however it appears many agree. Increasing the product offering could be the #1 way marketers feel customer intimacy could be improved.
You could make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer satisfaction is when they are able to most effectively build intimacy. Additionally they revealed that virtually all their customers associate their brands using the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Focus on keeping customers fulfilled and engaged with your brand by continuously delighting them.
Good storytelling and generating emotional response among your audience is often more important than ever before this coming year – how these content articles is delivered, though, is essential. App development and content with an instant society. The five most widely used messaging apps feature 3.5 billion monthly active users, as outlined by Statista, and marketers start to consider notice. Facebook has already integrated branded campaigns into Facebook Messenger and plans to do a greater portion of this come Spring 2016. WhatsApp is checking their platform for business accounts. Snapchat has got Snapchat Discover along with the alternative for any advertiser or individual to create their unique geo filter with Snapchat when needed. Messaging is already huge in the digital world. Expect digital marketers to restore even larger.
A trend perfectly into a longer sales funnel where digital marketers present an increasingly higher level of worth upfront, before moving towards asking for their email or stepping into a sales sequence. This will usually be in the form of content marketing – via websites, YouTube videos, and webinars, and also from the growing live video space using platforms like Periscope and Facebook Live. One of the most successful digital marketers will probably be those who find themselves able to begin a advanced level of trust before asking potential clients and customers for your sale. This really is additional help marketers because they must strategically craft a large amount of free content, however the rewards comes into play the sort of an easier sale whenever they do ask for it, since they previously established authority and trust using the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and stuck just using reporting. But info is now more dynamic, accessible, and broadly understood. This can start new opportunities for messaging optimization – but, most importantly, this access to data will challenge marketers being nimbler and responsive.
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