What is Private Labeling?
Private label goods are manufactured by one company to be removed in the market under other company’s brand. In garments business, they may be clothing which has a label only at a store or a chain of stores. These clothing may be designed by retailer’s in-house designers or by outside manufacturers. There are several textile services available today. Among such services are that of private labeling. The firms involved in providing private labels, assist the retailers in customizing their clothing lines because of their specific groups of consumers. Spending budget know their marketplace and its requirements through constant research. In fact, most of them have their own product evaluation centers that speak with shoppers with regards to their present and future needs.
How are customers benefited?
Consumers arrive at select quality clothing at reduced prices when compared with manufacturers’ established brands understanding that too without expecting any discounts or promotional pricing. To reduce all doubts about quality, some stores keep others brands too using their private labeled clothing. If the customers compare both and see that they may save significantly and also get equivalent and frequently better, they like to buy the individual labeled clothing. Moreover, the retailer’s name or symbol assures that this product meets the retailer’s quality standards and specifications. Even though the idea of private labeling was more widespread in meals along with other health & cosmetics and it is comparatively a new comer to the clothing business, it’s making big with this sector, growing daily.
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