How to obtain your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate with a real example ways to get a lot more than 10,000 fans on the Facebook business page.

Facebook could be the king of internet sites exceeding 1.79 billion active users monthly (Updated December 2016). It’s utilized by a lot more than 60% of Internet surfers Worldwide and it’s also an incredible tool for promoting a product or service, finding clients or gaining more loyal readers (followers).

To utilize this for business purposes, you must have plenty of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is important.

What could be the significance of having many Facebook fans on the business page?

It indicates popularity – It’s a given that the number of fans reveals how popular a web site is. A fanpage business page with 100,000 followers is a lot more popular compared to a page with 1,000 fans and this leads to a number of other benefits (described below).

It indicates trust – In the event you can’t view the relationship between Facebook fans and business trust, are considering that the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to two million during the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World an excellent business, blog or website will need plenty of Facebook fans. Five Years ago this would not make a difference but in the 21st century, social proof is important.

More fans, more visits – The harder fans you have, the higher could be the number of individuals which will visit your posts in their timeline and perhaps call at your website.

While this is correct, it should be noted that doesn’t your fans will discover your content.

As already explained in a previous post, How to raise your Facebook Page Organic Reach, only a tiny proportion of your followers (a maximum of Four percent) will discover your status updates.

This number may differ, but what is important to be aware of now, is that if you have 10,000 fans so you post a whole new update, it will likely be seen organically by the max of 300-400 people.

It’s beneficial to SEO as well – Although officially The search engines do not admit that social websites can be a ranking factor, numerous studies demonstrate that popular websites on Facebook are more inclined to perform better in search, than not so popular websites (additional circumstances being equal).

How to travel from 0 to 10,000 Facebook fans

Now that you will be convinced that having a lots of Facebook fans is important to your website and business, let’s see step-by-step the way to range from 0 to 10,000 fans.

Note: These are the basic identical steps I followed to raise the facebook followers of my fitness blog’s facebook page. Typically the page has a lot more than 100K fans and it continous to cultivate organically.

Step 1: First off – you must have a Facebook business page

It may sound silly for your experienced however for beginners to social websites this can be something new: A personal Facebook page differs from a small business page.

If you need to have friends on Facebook to talk about your holiday photos you’ll need to create a personal page however if you simply want fans and followers to your website or business you’ll need to create a Facebook business page.

So, step one would be to just be sure you build a Facebook business page along with the alternative would be to ensure your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean selecting a friendly page title (username), writing an appealing description (within the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and of course posting interesting content – this is the most crucial optimization tip of all.

The quality of the content posted on the Facebook business page may also determine it’s success or failure.

Having an optimized Facebook page makes it simpler to attract new fans or more likes from ads as we will discover below.

Step 3: Make the most of your personal Facebook account

I mentioned in the first step above you will want to have a business page and not a private page, however, you still need offer an active personal facebook account.

Here is the reason why:

After you post an update on the business page, a great way to raise exposure and likes, would be to share that post on the personal page too.

People you have as friends on the personal page are more inclined to ‘like’ and ‘interact’ using the post shared from the business page which will raise the engagement factor of your posts.

As an end result, facebook shows your content to more fans (organically).

So, a great way to raise the amount of individuals who view your content and go beyond the 4% of you following would be to share and promote the post on the personal page.

It is evident that the greater the number of friends greater would be the visibility in the post.

Also, ensure that you invite your existing friends (and a) to adore your Facebook business page. Make it happen any time you obtain a new ‘friend’.

Step 4: Add the Facebook Like box on the website

This is again facebook marketing 101 however, you require the Facebook like box on the website for 3 reasons:

#1 – It’s a method to associate your website using the Facebook business page. In other words it is just a method to ‘tell’ search engines like google this can be your official Facebook business page.

#2 – When you invest in plenty of fans, this is something ought to be proud off the other to show to your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a sensible way to expand your following organically. Your readers can follow your website by clicking such button while not having to check out Facebook.

Hint: For optimum results, placed the LIKE box above fold (around the sidebar).

Hint 2: You can also popup etc box to new users (for instance, when they spend One minute on a page, when they scroll right down to the bottom or when they try and leave your page – although this is useful in terms of getting new likes, you need to be careful not to ensure it is too distracting to your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to the personal Facebook page and placed etc box in a prominent position on the website.

The next natural step would be to start sharing prepared to maintain your fans happy and possibly be capable of convert them from fans > internet site visitors > customers.

Some simple rules to follow which will raise the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that the fans count on seeing in your page. By way of example, if the website is about Social media marketing, share content associated with social websites and not about sports or anything else you may like. Should your users want to read sports news, they do know where to find them.

#2 – Don’t forget that they follow your company page to acquire updates relating to your website (and niche) and not relating to your social gatherings: In order to get social, then make use of personal Facebook page, your company page is around your website.

#3 – Generally thumb, I personally use my business page to talk about content from my niche only, basically have to share a thing that just isn’t associated with my niche, I personally use the page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) on the Facebook page will drive your fans away. When you have an offer to talk about or something like that that may benefit your fans, this can be done but don’t go crazy.

Try to post interesting, shareable content that is associated with your niche, evidently this doesn’t come from your website. Have a balance between promotional and content that the followers might want to read.

Step 6: Share intriguing and excellent content (not only links)

I made some tests about the impact of descriptions when performing a Facebook update and discovered out that Facebook posts with ‘lists’ have more likes than posts with just links. Let me give you a good example to understand What i’m saying is.

When you need to share content from the website on Facebook, you go to Facebook status updates and go into the webpage URL. It looks something similar to this:

You can share this article without adding any additional information. Should your title and pictures are fantastic, you’re going to get a number of likes based on the time you’re making the post, number of fans etc.

If one one other hand, you enrich this post with the addition of more info and particularly a list, then other activities being equal, you might be prone to gain more likes and shares.

For me this will make sense because people that go to a title and image in their timeline might not exactly ‘Like It’ since it provides no value in their mind (don’t forget that the average user is given hundreds of postings in their timeline if he or she login to Facebook).

On one other hand if you provide them with valuable, excellent as well as simple you just read information (being a list), they’re going to go through the LIKE button simply because they read something helpful while not having to leave their timeline.

Note: It’s a known indisputable fact that individuals have a bent of LIKING content without reading it so provide them with top reasons to do this; your website visits might not exactly increase though the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you adopt a review of one of the most popular Facebook pages, you will see that they generally tend to talk about images, videos, infographics, charts etc, and their usual text only postings.

This sort of content gets more likes and shares and for that reason the page gets more fans and followers.

In a recent study by Buzzsumo, they identified that the most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to follow your page. A few tips to consider:

Quality updates – This can be the best incentive you’ll be able to offer users. Before posting anything on the page, you need to ensure that it offers value to your audience. Choosing this consistently, you existing followers will share it with their friends which will have more users.

Run a competitive sport – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content would be to Much like the page first. There are numerous tools to do that but are considering that when you don’t have a known brand this many not be so successful.

Content upgrades – If you have your site, you may use ask users to adore your page with an updated version of your post. This calls for extra tools yet it’s something worth testing out.

Step 9: You should market own content and page

When you create your company page don’t expect that it’s going to magically get thousands of fans. Besides the tips outlined above, you might also need in promoting your company page in places other than Facebook.

A few tips to consider that assisted my case:

Promote in other social websites networks – If you have accounts with other social websites channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to become listed on you on Facebook too. Be polite and tell them the rewards from doing so.

Promote in Twitter – Besides posting relating to your Facebook page on other social websites networks, you’ll be able to take advantage of twitter’s interactive features.

When you have a new twitter follower, send them a personal (personalized) message and ask these phones follow you on facebook (your business and personal pages).

This method although it ‘s time consuming, (I did it manually and not using any tools) it could produce excellent results.

Promote in your newsletter – If you have a newsletter or you engage with your readers via email, ensure that you keep these things follow your Facebook page.

Do not only write the FB URL through your signature but Question them politely to adore your company page.

Step 10: Facebook ads can be a must

I have saved one of several easiest and quite a few effective ways to improve your Facebook fans for last, because it is the only one that it’s not free.

Facebook supplies a self-service ad platform which can be used to either improve your following (market page), supercharge your posts, get more leads, increase conversions or perform number of other actions (as shown within the image above).

The procedure is actually comparatively basic and straightforward. Basically you choose a website you own, select your goals (market page), select your audience (based on country, age, other demographics and interests) and after that set your day-to-day budget and duration.

The cost per campaign is determined by a number of factors. The best way to assess if Facebook ads is a good means to fix improve your following, would be to operate a pilot campaign for two days.

Spend $10-$20 dollars per day and run the campaigns for the fixed duration (at least a week). At the conclusion, you’ll be able to determine if the charge per like is one thing you might be prepared to pay for.

I had great outcomes with Facebook ads for both my websites as well as for client websites and i also run campaigns monthly (for a few days) to improve my facebook likes.

It ought to be noted by purchasing Facebook ads you don’t buy likes but views. A lot of people think that what you pay for is Facebook likes but usually you make payment for Facebook to show your ad to more Facebook users.

If what you really are advertising is interesting, then the best way to will hit etc button so spend an afternoon and take into account the message you need to display in your ad plus the image to make use of.

Conclusion

Having a huge number of Facebook fans on the business pages is vital for credibility and social promotion purposes.

If this wasn’t crucial in the ultimate place, then nobody would care along with the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once one does the essential optimizations to your business page (steps 1 and a couple of above), then the simplest way to obtain additional followers is by using Facebook ads. Along with some A/B testing you will get to 10,000 fans with no a lot more than $1,000 (spread in to a duration of months).

Once one does everything properly and provided that there is a great service or product, you’ll be able to expand your fans to 100,000+ like I did using the Facebook Page of my fitness blog.