How to Get Your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate with a real example how to get a lot more than 10,000 fans on your own Facebook business page.

Facebook is the king of internet sites with more than 1.79 billion active users a month (Updated December 2016). It is employed by a lot more than 60% of Internet surfers Worldwide which is a great tool for promoting a service or product, finding new clients or gaining more loyal readers (followers).

To employ this for business purposes, you must have a great deal of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is very important.

What is the significance of having many Facebook fans on your own business page?

It indicates popularity – It’s obvious that the amount of fans reveals how popular a website is. A likes business page with 100,000 followers is a lot more popular compared to a page with 1,000 fans and also this creates a amount of other benefits (described below).

It indicates trust – In the event you can’t understand the relationship between Facebook fans and business trust, have in mind that the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a prosperous business, website will need a great deal of Facebook fans. Five-years ago this did not issue in the Modern, social proof is very important.

More fans, more visits – The more fans you might have, the greater is the amount of people that will call at your posts of their timeline and perhaps go to your website.

While this is correct, it ought to be noted that all of your fans will dsicover your posts.

As already explained in the previous post, How to raise your Facebook Page Organic Reach, just a small portion of your respective followers (at most 4 %) will dsicover your status updates.

This number may vary, what is very important to understand now, is actually you might have 10,000 fans and also you post a whole new update, it will likely be seen organically by the max of 300-400 people.

It’s great for SEO as well – Although officially Google does not admit that social media marketing can be a ranking factor, many studies reveal that popular websites on Facebook are more likely to perform better in search, than not very popular websites (variables being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you will be believing that developing a great deal of Facebook fans is very important to your website and business, let’s see step-by-step the best way to range from 0 to 10,000 fans.

Note: Fundamental essentials very same steps I followed to raise the facebook followers of my fitness blog’s facebook page. The page has a lot more than 100K fans plus it continous to cultivate organically.

Step 1: First things first – you must have a Facebook business page

It sounds silly for your experienced nevertheless for beginners to social media marketing this can be a new challenge: Your own Facebook page is different from a company page.

If you want to have friends on Facebook to share your holiday photos then you need to produce a personal page though if you are looking for fans and followers to your website or business then you need to produce a Facebook business page.

So, step one is usually to make certain you build a Facebook business page and the second step is usually to ensure your page is properly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean choosing a friendly page title (username), writing a catchy description (inside the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) and naturally posting interesting content – this is actually the most critical optimization tip of all.

The company’s content posted on your own Facebook business page may also determine it’s failure or success.

Having an optimized Facebook page makes it much simpler to get new fans or even more likes from ads as we will dsicover below.

Step 3: Make the most of your own personal Facebook account

I mentioned in 1 above you need to use a business page instead of a private page, however, you still need to provide an active personal facebook account.

Here is the reason why:

After you post an update on your own business page, a great way to raise exposure and likes, is usually to share that post on your own personal page at the same time.

People you might have as friends on your own personal page are more likely to ‘like’ and ‘interact’ with the post shared from your business page which will increase the engagement factor of your respective posts.

As a result, facebook will demonstrate your posts to more fans (organically).

So, a great way to raise the quantity of folks that view your posts and go after dark 4% person fan base is usually to share and promote the post on your own personal page.

It is evident that the more amount of friends greater may be the visibility with the post.

Also, just be sure you invite all of your existing friends (and a new one) to love your Facebook business page. Accomplish that every time you achieve a new ‘friend’.

Step 4: Add some Facebook Like box on your own website

This is again social internet marketing 101 however, you require the Facebook like box on your own website for several reasons:

#1 – It’s ways to associate your site with the Facebook business page. To put it differently it is a method to ‘tell’ search engines like google that will be your official Facebook business page.

#2 – When you’re getting a great deal of fans, this can be something needs to be proud off and another to exhibit to your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a great way to expand your fan base organically. Readers can follow your site by clicking such button without needing to go to Facebook.

Hint: For optimum results, position the LIKE box above fold (about the sidebar).

Hint 2: You may also popup the like box to new users (for example, as soon as they spend A minute on the page, as soon as they scroll right down to the underside or as soon as they try to leave your page – while this is successful with regards to getting new likes, you need to be careful not to allow it to be too distracting to your users.)

Step 5: Remember these instructions to increase post engagement

So far, we have created an optimized Facebook business page, added friends to our personal Facebook page and placed the like box in the prominent position on our website.

The next natural step is usually to start sharing content to keep your fans happy as well as perhaps manage to convert them from fans > web site visitors > customers.

Some simple rules to check out that will increase the user engagement using your facebook business page:

#1 – Share relevant content: Share content that your particular fans count on seeing with your page. For instance, should your web site is about Social websites, share content associated with social media marketing instead of about sports or anything else you may like. If the users need to read sports news, they do know how to locate them.

#2 – Don’t forget that they follow your business page to acquire updates about your website (and niche) instead of about your social gatherings: If you wish to get social, then use your personal Facebook page, your business page is approximately your site.

#3 – Typically thumb, I personally use my offer page to share content from my niche only, basically need to share an issue that is just not associated with my niche, I personally use our page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) on your own Facebook page will drive your fans away. When you have an advancement to share or something that could benefit your fans, that can be done but don’t go crazy.

Try to write interesting, shareable content that is certainly associated with your niche, of course this does not come completely from your site. Have a balance between promotional and content that your particular followers should read.

Step 6: Share interesting and high quality content (not only links)

I made some tests regarding the impact of descriptions when you are conducting a Facebook update and found out that Facebook posts with ‘lists’ read more likes than posts with only links. Permit me to present you with one example to understand what I mean.

When you want to share content from your website on Facebook, you try to Facebook status updates and type in the webpage URL. It looks something such as this:

You can share this text without adding any additional information. If the title and pictures are perfect, you’re going to get several likes with regards to the time you make the post, amount of fans etc.

If one the other hand, you enrich this post with the help of additional information specifically a listing, then other things being equal, you’re very likely to gain more likes and shares.

For me as a result sense because people that see a title and image of their timeline might not exactly ‘Like It’ as it provides no value in their mind (don’t forget that the average user is assigned hundreds of postings of their timeline every time they login to Facebook).

On the other hand whenever you let them have valuable, high quality and easy you just read information (as being a list), they are going to select the LIKE button given that they read something useful without needing to leave their timeline.

Note: It is just a known undeniable fact that everyone has a bent of LIKING content without reading it so let them have top reasons to do this; your site visits might not exactly increase but the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you adopt a glance at probably the most popular Facebook pages, you will recognize that they tend to share images, videos, infographics, charts etc, together with their usual text only postings.

This form of content gets more likes and shares and consequently the page gets more fans and followers.

In a recent study by Buzzsumo, they identified that the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to check out your page. A number of suggestions to consider:

Quality updates – This is the best incentive you are able to give your users. Before posting anything on your own page, you’ll want to make sure that it offers value to your audience. Choosing this consistently, you existing followers will share it using their friends which will have more users.

Run a competitive sport – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article is usually to LIKE the page first. There are various tools to achieve that but have in mind if you don’t use a known brand this many stop so successful.

Content upgrades – For those who have a blog, you should use ask users to LIKE your page to get an updated version of your respective post. This involves extra tools but it’s something worth testing out.

Step 9: You should advertise your own content and page

When you develop your business page don’t expect that it will magically get a large number of fans. Aside from the tips outlined above, you need to to advertise your business page in places other than Facebook.

A few suggestions to take into account that helped my case:

Promote in other social media marketing networks – For those who have accounts with other social media marketing channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to become listed on you on Facebook at the same time. Be polite and explain to them the huge benefits from doing so.

Promote in Twitter – Besides posting about your Facebook page on other social media marketing networks, you are able to make the most of twitter’s interactive features.

When you have a new twitter follower, send them an exclusive (personalized) message and ask these to follow you on facebook (both your business and personal pages).

This method although it ‘s time consuming, (I did it manually instead of using any tools) it could produce great results.

Promote with your newsletter – For those who have a newsletter or you communicate with your readers via email, just be sure you make them follow your Facebook page.

Do not only write the FB URL using your signature but ASK them politely to LIKE your business page.

Step 10: Facebook ads can be a must

I have saved one of several easiest and quite a few great ways to enhance your Facebook fans for last, because it is the only person that it’s not free.

Facebook offers a self-service ad platform used to either enhance your fan base (advertise your page), supercharge your posts, get more leads, increase conversions or execute a amount of other actions (as shown inside the image above).

The procedure is actually comparatively simple and easy straightforward. Basically you end up picking a webpage you have, select your goal (advertise your page), select your audience (depending on country, age, other demographics and interests) then set your day-to-day budget and duration.

The cost per campaign depends on several factors. The easiest method to assess if Facebook ads is a great solution to enhance your fan base, is usually to chance a pilot campaign for a few days.

Spend $10-$20 dollars per day and run the campaigns for any fixed duration (at the very least a week). At the conclusion, you are able to assess if the fee per like is a thing you’re prepared to purchase.

I had great results with Facebook ads both for my websites as well as client websites and that i run campaigns on a monthly basis (for several days) to boost my facebook likes.

It needs to be noted by using Facebook ads you don’t buy likes but views. Lots of people believe that what you purchase is Facebook likes but actually you pay Facebook to exhibit your ad to more Facebook users.

If what you are advertising is interesting, then lots more people will hit the like button so spend time and think about the message you want to display with your ad and also the image to use.

Conclusion

Having a huge amount of Facebook fans on your own business pages is essential for credibility and social promotion purposes.

If this wasn’t essential in the ultimate place, then nobody would care and the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you do the essential optimizations to your business page (steps 1 and a couple of above), then this simplest way to obtain more followers is to apply Facebook ads. With a bit of A/B testing you will get to 10,000 fans without a lot more than $1,000 (spread into a duration of months).

Once you do everything properly and provided you do have a great service or product, you are able to expand your fans to 100,000+ like I did with the Facebook Page of my fitness blog.