According to the FDI policy guidelines, “Marketplace label of e-commerce means providing associated with an information technology platform by an e-commerce entity on the digital and electronic network to behave like a facilitator between seller and buyer.”
The primary feature of the Marketplace model could be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. provide a platform for clients to get using a large number of sellers onboard to acquire something online. Thus, each time a product from amazon is bought, you are actually purchasing it from a registered seller with it. Therefore the product is just not directly sold by amazon. Here, amazon is only a website platform which facilitates a gathering spot for a consumer to meets many seller and gives various options and expense levels to get a product or service.
Whereas the Inventory-led websites have specialized but limited product range along with the serious customers may log in to these website to get a specific product range, like caratlane.com for precious jewellery, booknest.straight into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller along with a Level Arena
Almost all of the marketplace players have anchor sellers on panel, who’re either their subsidiary entities or possibly a large enterprise who may have inked privileged deals with them that helps them offer money saving deals or discounts on the customers. This may incorporate a higher discount on products, Free freight, compensation for sales returns etc. The losses incurred on these deals /services are compensated from the Marketplace Player with a pre-agreed arrangement.
It’s easy to find that some items are entirely on the website at 40% -60% discounts which is even hard for the maker to provide. It’s easy to find that there are 40-50 sellers to get a buy engineering books but excepting one anchor seller, fat loss to provide such exciting discounts or offers. They can mask other seller completely and corner almost entire requirement for these items, thereby also frustrate these multiple genuine sellers to arrive at the customers with their honest pricing offers.
Nearly all e-commerce players are on the verge of re-discovering their business models and desire to become profitable sooner. The truth is, none are already capable of seeing anything in profit up to now. Many big and promising e-commerce and unicorn players have perished because of unsustainable losses and many are already sold-out to others. Year 2017 would see more to fasten belts and pursue to solve this riddle lest they perish within the race on the survival in the fittest.
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