Posters are already a part of everyday routine since the printing industry solved the best way to mass-produce coloured prints on an industrial scale. The mid-19th century saw massive advancements in printing technology, meaning that poster printing became more widely utilized for from promotion, advertising, and art.
With all the creation of online marketing and advertising, some state that printed marketing is now obsolete. But, the print marketplace is still going strong. In this article, NPS looks at the explanations why you might choose poster printing.
Targeted advertising
Posters appear in a number of sizes, meaning they can be put into multiple different locations. Poster printing lets you target an email specifically to those which will walk past and find out it.
Whether you’re putting your posters in a shop window or tacking these to lampposts – poster printing is a superb targeted advertising device that can keep your message is heard through the highest number of individuals possible.
Cost-effective
In comparison to other types of printed marketing materials, poster printing is relatively affordable – and try to cost-effective. Look at the cost-per-impression associated with an online ad – most impressions are made on people already seeking relevant keywords.
With poster printing, each poster occupies a physical location, meaning it can be seen by not merely your market but in addition others walking by. For the reason that people don’t elect to examine poster advertising – it’s there, it’s in their face, and they’ll read it without noticing these are!
Posters could be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, so that you receive the best poster printing experience tailored in your brief.
They work!
Over 50% of millennials (those aged 22-38) focus on print ads. And, a newly released survey by Outdoor Media Centre found that 92% of shoppers said they’d seen outdoor poster advertising from the A half-hour before they purchased something, with 82% saying they’d impulse purchased with that fast.
Think it over – how often maybe you have seen a “SALE” poster inside a shop window and felt tempted to pop in for a look? Choosing poster printing over banner printing or flyer printing means place your core message at eye level in a place where it’s guaranteed to make a direct impact.
Versatility
Poster printing doesn’t need to be bland. Posters are amazingly versatile and give loads of benefits, including:
A massive array of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
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