Posters happen to be part of everyday routine ever since the printing industry worked out how to mass-produce coloured prints by using an industrial scale. The mid-19th century saw massive advancements in printing technology, and thus poster printing became more widely utilized for anything from promotion, advertising, and art.
Using the coming of internet marketing and advertising, some state that printed marketing is now obsolete. Yet, paper companies are still going strong. In this article, NPS compares the reasons why you might choose poster printing.
Targeted advertising
Posters are available in a number of sizes, meaning they are often put into multiple different locations. Poster printing permits you to target an email specifically to folks who will walk past to see it.
Whether you’re putting your posters within a shop window or tacking them to lampposts – poster printing is a great targeted advertising device that may be sure that your message is heard with the highest number of people possible.
Cost-effective
In comparison to other printed ads, poster printing is relatively affordable – and constantly cost-effective. Consider the cost-per-impression of an online ad – most impressions are created on people already trying to find relevant keywords.
With poster printing, each poster occupies a physical location, meaning it is usually seen by not just your target market but additionally other folks walking by. The reason being people don’t opt to take a look at poster advertising – it’s there, it’s inside their face, and they’ll see clearly without the need of noticing they may be!
Posters can be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, so that you acquire the best poster printing experience tailored in your brief.
They work!
Over 50% of millennials (those aged 22-38) take note of print ads. And, a newly released survey by Outdoor Media Centre found that 92% of clients said they’d seen outdoor poster advertising in the 30 minutes before they purchased something, with 82% saying they’d impulse purchased with that quick.
Consider it – how often have you ever seen a “SALE” poster in a shop window and felt tempted to pop in for the look? Choosing poster printing over banner printing or flyer printing means you can place your core message at eye level somewhere where it’s bound to make a direct impact.
Versatility
Poster printing doesn’t should be bland. Posters are amazingly versatile and give plenty of benefits, including:
A tremendous selection of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
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