Video engagement on web and mobile phones has never been higher. Social media platforms including Facebook, Instagram, and Twitter are filled with videos; Facebook even posseses an entire tab devoted to videos. Now non-social media apps are embracing video at the same time. Many companies including Airbnb, Sonos, Gatorade, and Kayla Itsines have witnessed tremendous success using video promotions for Instagram while companies like Saks show in-app product videos for their best-selling items.
If you’ve downloaded Spotify, Tumblr, or Lyft, you’ve probably seen the playback quality playing without anyone’s knowledge of these login screens. These fun, engaging videos give the user a fantastic feel for the app as well as the brand before entering the knowledge.
Compression is usually an important although controversial topic in app development especially when you are looking at hardcoded image and video content. Are designers or developers responsible for compression? How compressed should images and videos be? Should design files support the source files or the compressed files?
While image compression is reasonably simple and accessible, video compression techniques vary according to target tool and use and can get confusing quickly. Wanting in the possible compression settings for videos may be intimidating, especially if you don’t determine what they mean.
Why compress files?
The typical file size of your iOS app is 37.9MB, and there are a number of incentives for utilizing compression processes to keep the size of your app down.
Large files make digital downloads and purchases inconvenient. Smaller file size equals faster download speed for your users.
There exists a 100MB limit for downloading and updating iOS apps via cellular data. Uncompressed videos could be 100MB themselves!
When running low on storage, it’s feasible for users to penetrate their settings and find out which apps consider the most space.
Beyond keeping media file sizes down for the app store, uncompressed images and videos make Flinto and Principle prototype files huge and difficult for clients to download.
Background videos for mobile apps are neither interactive nor the focus of the page, so it’s far better to use a super small file with the proper amount of quality (preferably no bigger 5-10MB). It doesn’t even have to be that long, particularly when it possesses a seamless loop.
While GIFs and video clips can be used this purpose, videos are usually smaller in space than animated GIFs. Apple iOS devices can accept .m4v, .mp4, and .mov file formats.
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