Ways of operating inside the retail food sector are invariably changing. This is especially true inside the supermarket space. Today’s informed people are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served together with these first-rate products.
More grocery products are being purchased at non-traditional food retailers. Such as Wal-Mart Stores Inc., Costco Wholesale Corporation, and also pharmacies/drugstores, and specialty alternative grocers.
How are traditional supermarkets – chains and independents – addressing the twin issues of freshness and convenience? Are mainly ways they’re working to grow sales through serving the clientele better:
1. Locally sourced products. It’s actually a given that products sourced locally will likely be on supermarket shelves and in supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their best meals fresher.
Additionally, today’s savvy consumers would like to know where by their foods are originating from. This enables these phones easily and quickly trace their goods origins if and when they experience any problems with them. Hence, locally sourced is the new idea, which food retailers are on board with to meet customer demands.
2. More specialized departments. Fresh products in supermarkets are coming increasingly from very specialized departments. These include artisan bakeries, market fresh seafood and fish departments, gourmet cheese departments, and provide departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) will provide breads and other goods with unbleached flour and healthy whole grains. Specialized departments emphasizing all-natural items are moving away from products containing MSG. Moreover, they’re catering to consumers’ wishes for low-sodium, low or no sugar, as well as gluten-free products.
3. Clean food. Industry is demanding ‘cleaner’ food. This implies products with limited ingredients. Nonetheless, these limited ingredients have to be first-rate, without preservatives and additives. Consumers need to understand how their fruit and veggies are grown and processed. They want to know if the meat they buy is grain or grass-fed and whether or not this contains antibiotics or chemicals. Supermarkets are increasingly stocking foods that meet consumers’ needs during these areas.
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