Ways of operating within the retail food sector will almost always be changing. This is also true within the supermarket space. Today’s informed people are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served along with these first-rate products.
More grocery goods are being bought at non-traditional food retailers. Included in this are Wal-Mart Stores Inc., Costco Wholesale Corporation, and also pharmacies/drugstores, and specialty alternative grocers.
How are traditional grocery stores – chains and independents – addressing the dual issues of freshness and convenience? Are mainly ways they’re fitting in with grow sales through serving the clientele better:
1. Locally sourced products. It’s really a since products sourced locally is going to be on supermarket shelves as well as in supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their most favorite food items fresher.
Additionally, today’s savvy consumers wish to know exactly where their foods are originating from. This gives these to quickly trace many origins whenever they experience any problems with them. Hence, locally sourced is the new concept, which food retailers are on board with to satisfy customer demands.
2. More specialized departments. Fresh products in supermarkets are coming increasingly from very specialized departments. Such as artisan bakeries, market fresh seafood and fish departments, gourmet cheese departments, and convey departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) will provide breads along with other goods with unbleached flour and healthy cereals. Specialized departments focusing on all-natural merchandise is quitting products containing MSG. Moreover, they’re catering to consumers’ wishes for low-sodium, low or no sugar, and also gluten-free products.
3. Clean food. Customers are demanding ‘cleaner’ food. Therefore products with limited ingredients. Nonetheless, these limited ingredients has to be first-rate, without preservatives and additives. Consumers need to discover how their vegatables and fruits are grown and processed. They wish to know whether the meat they’re buying is grain or grass-fed and if it contains antibiotics or chemicals. Supermarkets are increasingly stocking foods that meet consumers’ needs during these areas.
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