The storyplot about why Kentucky Fried Chicken, founded by Harland Sanders, changes it name to KFC is to get rid of the word “fried” in it’s name. The term “fried” has negative connatations like being unhealthy, having high cholesterol, causing obesity and many more. Therefore, being an effort to rebrand themselves as a healthier family restaurant that attracts people of all ages, including health-conscious people, Kentucky Fried Chicken renamed itself as KFC.
Version Two: The united states fda standards reviewed the operations of Kentucky Fried Chicken and found your they’re rearing genetically modified chickens, with extra huge breasts and additional legs to reap the meat from(the quantity varies from 3 to 4). The usa food declares that these creatures cannot be marketed as “chickens” and Kentucky Fried Chicken, hesitant to lose this kind of lucrative operation to check out the policies, chose to change its name to KFC instead to remove the phrase “chicken”.
The reality is that Kentucky Fried Chicken decides to change its name is always to never pay license fees to the condition of Kentucky. In 1990, the state of Kentucky decides to trademark their name, as a way to reduce their accumulating debts. Consequently, Kentucky Fried Chicken have to pay a sum of money for the state for implementing “Kentucky”.
Obviously, they’re often unwilling to since they ended up making use of it for nearly four decades(they going in the 1950s) and refused to pay such royalties ought to be principle. After much negotiations, these were not able to budge the us government stance and thus decided to change their name rather than paying. This coincides with all the rebranding campaign as mentioned earlier and everything ended up well.
The evidence that implies that this version applies is that many events and businesses had also changed their name to get rid of the phrase “Kentucky”. The examples range from the most famous horse race in United states, formerly referred to as “Kentucky Derby” changes to “The run for your roses”, the company of seeds and nursery outfits “Kentucky Bluegrass” changes to “Shenandoah Bluegrass” as well as the song “Kentucky Woman” by Neil Diamond was dropped from stereo at his or her own request while he would lose more fat money for paying of the state of Kentucky royally than what he receive through the station.
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