The tale about why Kentucky Fried Chicken, founded by Harland Sanders, changes it name to KFC is to get rid of the word “fried” in it’s name. The term “fried” has negative connatations like being unhealthy, having high-cholesterol, causing obesity and others. Therefore, just as one effort to rebrand themselves being a healthier family restaurant that catches the interest of people of all ages, including health-conscious people, Kentucky Fried Chicken renamed itself as KFC.
Version Two: The united states food reviewed the operations of Kentucky Fried Chicken and found out your they’re rearing genetically modified chickens, with extra huge breasts and further legs to reap the meat from(the number varies from Four to six). The US food and drug administration declares these creatures is not marketed as “chickens” and Kentucky Fried Chicken, unwilling to lose a real lucrative operation that you follow the rules, decided to change its name to KFC instead to eliminate the word “chicken”.
The fact is that Kentucky Fried Chicken decides to switch its name would be to never pay license fees to the state of Kentucky. In 1990, the state of Kentucky decides to trademark their name, in order to reduce their accumulating debts. Because of this, Kentucky Fried Chicken be forced to pay a sum of money to the state for using “Kentucky”.
Obviously, they are often unwilling to simply because they have been utilizing it for nearly four decades(they pointed in the 1950s) and refused to spend such royalties ought to be principle. After much negotiations, these were unable to budge the federal government stance thereby decided to change their name rather than paying. This coincides using the rebranding campaign as mentioned earlier and everything turned out well.
The evidence that suggests that this version applies is that many events and businesses had also changed their name to remove the phrase “Kentucky”. The examples add some most well-known horse race in United states, formerly called the “Kentucky Derby” changes to “The run for the roses”, the company of seeds and nursery outfits “Kentucky Bluegrass” changes to “Shenandoah Bluegrass” along with the song “Kentucky Woman” by Neil Diamond was dropped from radio stations at his very own request while he would lose more money for make payment on state of Kentucky royally compared to what he receive through the station.
For more information about kfc feedback please visit webpage: click here.
Be First to Comment