Globally, using mobile phones, smartphones, iPads and tablets for surfing the net is growing at an alarming rate for the convenience, cost-efficiency, ease. The usage of cellular devices is closing the digital divide between your rich and poor; and also the urban and rural dwellers. All businesses are duty-bound to develop websites which can be mobile-friendly in order to reach these mobile users. A way of this is always to create designs which might be understanding of different devices and screen sizes.
What then is responsive web site design?
Responsive web page design (RWD) is a technique used in web page design to permit webpages respond to the screen size, orientation and platform of the device a user is viewing with.
Responsive design will be the simple the very first thing which includes changed the browsing behavior of browsers in recent times. Such websites are designed for changing from device to device. For instance, in case a user switches coming from a cellphone to a tablet device, the web site automatically adapts and dynamically fits how big is the screen.
Without delving much into the technicalities associated with designing such websites, the following are the organization advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that will make contents change across all screen resolutions and devices. They have foreground images that scale with the layout to reveal and conceal aspects of images over the internet. This fluidity can make it user-friendly, accessible and exquisite in comparison to conventional websites. Users can surf your website regardless of the environment they end up, hence improving the reach of your business website.
Consolidate business marketing efforts: Google has recommended responsive design as best practice so companies that do not have choices missing out. To be the most in-demand global search results, Google explained that responsive websites are simple to crawl and perform favourably in search results.
Based on Moz, a well-respected search company of their 2015 Search Engine Ranking Factors, 150 marketing professionals devoted to SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
Given this knowledge, we can safely say definitely that developing a responsive website might help augment marketing efforts of organizations to accomplish their business objectives.
Cost-effective: Using desktop or laptops is usually higher priced and/or inconvenient than using cellular devices. Mobile phones offer easy and quick use of information about the move. Responsive websites therefore are reasonable to users who spend little to no time in a workplace.
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