We (and the remaining internet within the past decade) have already spent some time convincing you with the importance of acquiring online reviews on your business. How about we just assume you’re in love with the advantages of creating a lot of people tout how awesome you’re on the world wide web.
That said, it’s not safe to imagine we all know where by from the wide arena of the world wide web we could point those well wishers when they need to sing our praises. I am talking about, we may all be able to rattle off a couple of sites (“Yelp! But you can get them to show up online Maps, too?”), but and we don’t exactly have a very laundry set of options at our disposal.
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Have a look at our set of the top product review websites for B2B and B2C companies. Remember that every industry has niche websites, too. For example, those involved with district industry may choose to perform UrbanSpoon. This site post won’t enter sites that are specific to at least one industry, but it will provide local review that apply to businesses in almost any industry.
Review Sites for B2C Companies
1) Amazon Customer Reviews
Amazon was one of the first websites to allow for people to post reviews of products in 1995, and yes it remains just about the most important helpful information on consumers looking to make informed purchase decisions. Even if people can as well as do get a product elsewhere, should it be in love with Amazon.com — unless it’s gasoline or drug paraphernalia, which is — then many people will look up its Amazon review before they decide to buy.
What is going to separate your product from that seems much like it? Those shiny gold stars and good reviews. Products are rated on a five-star rating scale, that’s broken down by number of reviews per star, as well as most helpful reviews and a lot recent reviews.
2) Angie’s List
Geared toward U.S.-based service businesses, Angie’s List can be a “higher-end” review website, because users even have to purchase membership. But you get whatever you spend on. The reviews, given with an A-F scale, are generally very well-thought out — few people like going that ranting and raving that’s more widespread on free review sites. The reviews is not anonymous, which will help reduce fake or misrepresentative reviews, and companies may answer the reviews posted about the subject, too.
It’s liberal to set up a page on your company. After you have yours, encourage your web visitors who’re on Angie’s List to leave reviews there — members will be the only ones allowed to take action!
3) Choice
Have customers nationwide? Choice is a member-funded website based in Australia. Choice independently test services and products and supply performance reviews to their members. The majority of the work they do involves testing services and products themselves, creating product comparisons, and writing buying guides. In addition, though, they actually do allow members to rate and discuss specific product brands and models along with other Choice members. If you have customers nationwide, we suggest encouraging those people who are on Replacement for leave reviews there.
4) Trustpilot
Trustpilot can be a fast-growing, community-driven consumer review platform based in Denmark, although they’ve expanded from Europe into 65 countries, like the U.S. The woking platform for businesses helps companies throughout the globe proactively collect reviews. It’s the customers who write both product and seller reviews, keeping it third-party verified.
When they have a very basic version for free (this lets you produce a profile page and collect reviews), their paid versions enable you to create customizable review invitations, share ratings and reviews on social websites, and link review data to your internal business systems.
5) TestFreaks
Just like TrustPilot, the Swedish-based TestFreaks helps companies proactively collect reviews and write seller reviews to complement them. Another cool addition? Their question and answer feature, which lets prospective customers post questions and receive answers directly from your customer service team.
6) Which?
Which? is an independent consumer review organization that tests and reviews products and then covers them. Unlike Angie’s List, it’s the folks where? who write the reviews — not the shoppers. They don’t really accept submissions for product testing or survey inclusion, nonetheless they do persuade folks to let them learn about many and services by emailing [email protected].
Even if this leaves less room that you should influence whether your product or service find yourself on his or her site, it’s still worthwhile to learn about and checking in for this popular site, particularly if have customers from the U.K. The website has product critiques for everything from dishwashers and tablets to cars and charge cards. They test and review each one of these products themselves, and then reveal both their methodologies and results. Additionally they take customer surveys of things prefer and worst firms for customer service.
A lot of their content is free, but customers can become members for ?10.75 a month to obtain use of a “Best Buys” and “Don’t Buy” list, the latest reviews of products using their test labs, and use of their consumer legal services service.
7) ConsumerReports
A nonprofit organization, ConsumerReports is an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.7 million products, accept no advertising, and spend on all products that they test. (Fun fact: They’re buying and test 80 cars per year!) That is about as legitimate because it gets. As a result, there’s not much that you can do here “except” let’s say you sell a product or service, make sure it is, great.
If nothing else, you might have this amazing site being a lesson in excellent web content writing. For every product they review, they provide review criteria, product overviews, a buying guide, and social sharing buttons. It’s all regulated quite comprehensive and, well, helpful. Virtually the main element to great content, am I right?
8) TripAdvisor
If you are from the travel, hotel, airline, entertainment, or restaurant industries from any location, you need to check out the reviews on the popular website TripAdvisor. Since the largest travel site on the globe, they have over 225 million reviews, opinions, and photos taken by travelers. There is also some awesome content on his or her about low airfares, travel guides, rental listings, and advice forums about you’ll find location on the globe you might image. Many people look there before making an outing.
The main element to a successful profile on TripAdvisor is rendering it as near to the peak of these popularity index as is possible, in order that people searching for information within a specific place visit your listing. As outlined by TripAdvisor, the recognition ranking algorithm will depend on three critical factors: quantity, quality, and recency of reviews. Here’s an excerpt with the advice they provide businesses looking to increase their ranking:
Quantity: Ask you and your guests to write down reviews, and make use of our management center tools to remind them after they have a look at. Offering incentives for reviews is up against the rules, though — take a look at our policy to ensure that you know very well what is and isn’t okay.
Quality: Guests who enjoyed first class hospitality along with a memorable experience will write positive reviews. Monitor what previous reviewers have written to determine what worked and didn’t perform most optimally on your property to help you maintain and boost your service.
Recency: Recent reviews factor more strongly on your popularity rankings and older reviews close to impact on a hotel’s ranking after a while. Once more, encourage guests to write down reviews to maintain fresh content rolling in.”
9) Yelp
Yelp can be a free review website that lets consumers rate businesses on a five-star scale. Any organization can set up a profile on Yelp for free, and users can build their very own free profiles to examine a business. You’re liberal to answer reviewers, too, but we suggest choosing a balanced and polite approach to any negative reviews you obtain, as Yelpers are in a reasonably tight-knit community.
Yelp in addition has belong to fire during the last number of years for a few slightly shady practices, like incentivizing businesses to market together to acquire gaming looking recent results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers started to have a look at Yelp reviews overall along with the reviewer’s clout in your mind, as opposed to getting turned off by a business because of one bad listing.
That said, it’s still to your great advantage to secure a constant stream of positive online reviews arriving at your business’ Yelp account so happy clients are always towards the top of your review feed — especially is you might be a location-based business. Yelp profile information contains things such as store hours and information, which means your profile will frequently turn up when individuals Google your small business.
10) Google My Business
You realize those reviews that report with you search Google for the business? Yeah, those things are stored on their list in a big way.
Google’s Pigeon algorithm update uses distance and ranking parameters to supply improved regional online research results. So, for your business’ site to be properly optimized for search, you need to build verified accounts with local directories — especially Google’s, called Google My Business. Getting reviews, comments, pictures, and so on, especially on Google, can give you an enhancement browsing. Only verified local Google+ pages can answer reviews.
An added bonus? Google Maps pulls that information and those reviews into the app, so creating a lots of content in there will make your small business look more reputable.
11) Yahoo! Local Listings
Just like Google My Business reviews, Yahoo! Local reviews let users post reviews of companies which has a five-star rating system.
As outlined by Search Engine Land, Yahoo! still receives about 10% of search results share. So however, you might n’t need to invest time figuring out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews on the Yahoo! Local Listings sure couldn’t hurt for your 10%.
Review Websites for B2B Companies
12) G2 Crowd
If the business sells software, you need to ensure you have a very presence on G2 Crowd. On a monthly basis, over 300,000 people thinking of buying software see the 37,000+ reading user reviews here to allow them to make smarter purchasing decisions.
G2 Crowd operates similar to Yelp, but in a certain niche. Publication rack reviewed on a five-star scale, and reviews cover everything from setup and easy of usage to security and support. Reviewers respond to your questions like “What does one like best?”; “What does one dislike?”‘; and “Recommendations to other people considered the item.” Also, you can upvote and downvote others’ reviews.
13) TrustRadius
Like G2 Crowd, TrustRadius is an online review website for software businesses. Reviewers on the website are authenticated via LinkedIn to be sure they’re users (even though the reviews themselves can nevertheless be anonymous), that enables users to determine what their LinkedIn connections assert about particular website programs on TrustRadius. This adds a layer of trust for someone reading the website.
You need to use the website to browse reviews of person companies, or compare two companies side-by-side to check their five-star ratings, screenshots of these products, pricing details, and user comments from reviewers.
And company reviews, they’ve come up with a whole bunch of buyer guides for categories including talent store, business intelligence software, core HR software, social websites, and A/B testing to help those find the appropriate product for them based on hundreds of reviews and user ratings.
14) Salesforce AppExchange
Provide an app on the Salesforce AppExchange? Then you’ll definitely need to keep track of your app’s ratings and reviews there. Reviews are using a five-star rating system, and each app has reviews listed with more helpful positive review and a lot helpful negative reviews first, as well as all reviews, that users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access a huge number of reviews to see the quantity of downloads with simply a few clicks.
For Online Reviews Both B2B & B2C
15) Ddd
A nonprofit site, better Business Bureau (BBB) evaluates all types of businesses against a set of recommendations for a way businesses should treat people. They don’t really directly recommend or endorse any businesses, products, or services; his or her provide the public with all the information on the website about businesses, and whether they have met the BBB’s accreditation standards. They will also review both accredited and non-accredited businesses.
A business’ profile listing on the BBB contains general overview information, as being a short company bio and the company’s accreditation status, a medical history of any complaints made about the business and whether or not they were resolved, reviews, and the BBB’s A – F rating with the business.
16) Glassdoor
Glassdoor is an employee review website which enables anyone — from prospective employees to prospective customers to investors — have an idea of such a company is really like from inside. Quite simply, it can help study the more qualitative factors of things like valuation.
Employees can share how it’s prefer to interview and work at their companies, and the site shows visitors which organizations are rated highest by their workers. Many employers put it to use to construct their employment brand to allow them to target and recruit candidates, however, you also can utilize the reviews to express ideas internally for improvement among your management team.
Creating an employer account costs nothing, and it’s an easy task to track and answer reviews. By way of example, you can build alerts so you have an email every time a new review is posted to help you acknowledge and answer every one.
Other locations for Testimonials
Online reviews also exist on sites that aren’t necessarily built simply to publish online reviews. Some businesses use their social presence and site to encourage online reviews … plus some brands just have them unsolicited, for much better or worse.
Here are several sites that, if you choose to (please, elect to) functions as additional hubs for online reviews. And they are generally awesome, simply because they have enormous reach, and you’ve got some — or even entire — control over these properties.
17) Facebook Ratings & Reviews
Do you realize there exists a place on Facebook for fans to leave ratings and reviews of your business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It seems on the left-hand side of your Facebook Page, and you also can’t move or eliminate it as if you can other regions of your Page.
Anyone logged into Facebook can post a rating or report on a business. All they must do is navigate to the Reviews area of your Page, click the grey stars to select a rating, and then write an optional review. They can make that review public, visible to friends, or visible only to them.
18) Twitter
The ridiculously fast-paced nature of Twitter helps it be look like a weird spot to make an effort to accumulate reviews. But while users probably won’t always search for reviews on Twitter (until you started some kind of review hashtag, perhaps), tweets remain indexed browsing results. Meaning a user’s tweet, whether complimentary or less-than, could show up from the SERPs when someone’s searching for reviews on your business.
Not just that — there’s items you can actively do with the positive tweets coming towards you. For example, we tested the portion of social proof on conversions at HubSpot, attaching three tweets that gave positive reviews with an ebook we had arrived promoting at that time. Guess what happened? The CTA with all the three tweets converted much better than the CTA without any tweets. In case you will “Favorite” tweets which could serve as positive reviews down the road, it’ll be easier to find them when you wish to utilize them within your marketing.
19) Your own personal Website
Finally, normally the one place in places you have total and utter control: your web site. It becomes an great spot to publicize reviews you obtain (perhaps embed some of those tweets you favorited?) You might make a piece of your website dedicated simply to reviews and testimonials, as well as will include a form so happy customers can submit their unsolicited reviews. In case you’re actively campaigning for positive online reviews and you also encounter happy customers who would like to leave you a positive review such as the have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to experience a place on your web site to write their kind words. Think about adding testimonials to landing pages and product pages, too.
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