We (and also the rest of the internet in the past decade) have spent a little while convincing you of the significance of acquiring online reviews on your business. Let’s quickly just assume you’re obsessed about the main advantages of using a few people tout how awesome you are well on the world wide web.
That said, it is not safe to believe you know wherever from the wide whole world of the world wide web we can point those well wishers when they wish to sing our praises. I mean, we might all be able to rattle off a few sites (“Yelp! But you can use them to show up in the search engines Maps, too?”), but we don’t exactly possess a laundry listing of options at our disposal.
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Check out our listing of the top product review websites for B2B and B2C companies. Remember that every industry has niche sites, too. For instance, those in center industry might want to be on UrbanSpoon. This website post won’t enter into sites that are specific to 1 industry, but it’ll provide http://www.resellerratings.com/store/Groundfloorpartners_com that connect with businesses in any industry.
Review Sites for B2C Companies
1) Amazon Testimonials
Amazon was one of the first online retailers allowing customers to post reviews of items in 1995, also it remains just about the most important practical information on consumers planning to make informed purchase decisions. Regardless of whether people can and in many cases do get a product elsewhere, should it be obsessed about Amazon.com — unless it’s gasoline or drug paraphernalia, that is — then a lot of people will look up its Amazon review before they decide to buy.
What is going to separate your products or services from one that appears much like it? Those shiny gold stars and good reviews. Goods are rated on the five-star rating scale, which can be divided by number of reviews per star, then most helpful reviews and quite a few recent reviews.
2) Angie’s List
Designed for U.S.-based service businesses, Angie’s List can be a “higher-end” website, because users actually have to purchase membership. However you get everything you pay for. The reviews, given while on an A-F scale, are normally very well-thought out — few people like going that ranting and raving that’s more prevalent on free review sites. The reviews cannot be anonymous, which will help cut down on fake or misrepresentative reviews, and corporations may react to the reviews posted about the subject, too.
It’s liberated to create a page on your company. When you have yours, encourage your web visitors who’re on Angie’s List to leave reviews there — members will be the only ones able to get it done!
3) Choice
Have customers in Australia? Choice is a member-funded review website based in Australia. Choice independently test products and services and provide performance reviews to their members. The bulk of their work involves testing products and services themselves, creating product comparisons, and writing buying guides. Furthermore, though, they do allow members to rate and discuss specific product brands and models with Choice members. In case you have customers in Australia, we propose encouraging people who find themselves on Substitute for leave reviews there.
4) Trustpilot
Trustpilot can be a fast-growing, community-driven consumer review platform based in Denmark, although they’ve expanded beyond Europe into 65 countries, such as U.S. The woking platform for businesses helps companies from all over the entire world proactively collect reviews. It does not take customers who write both product and seller reviews, keeping it third-party verified.
As they definitely possess a basic version for free (this lets you produce a profile page and collect reviews), their paid versions permit you to create customizable review invitations, share ratings and reviews on social websites, and link review data for your internal business systems.
5) TestFreaks
Similar to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect reviews and write seller reviews to complement them. Another cool addition? Their question and answer feature, which lets prospects post questions and receive answers from your customer satisfaction team.
6) Which?
Which? can be an independent consumer review organization that tests and reviews products and after that writes about them. Unlike Angie’s List, it’s the folks of which? who write the reviews — not the customers. They just don’t accept submissions for product testing or survey inclusion, nevertheless they do encourage people to let them know about their items and services by emailing [email protected].
Even though this leaves less room that you should influence whether your products turn out on their site, it is still worth knowing about and checking in on this popular site, particularly if you have customers from the U.K. The website has product reviews for everything from dishwashers and tablets to cars and credit cards. They make certain you review each one of these products themselves, and after that come up with both their methodologies and results. In addition they take customer surveys of things prefer and worst firms for customer satisfaction.
Lots of their content is free, but customers could become members for ?10.75 each month to get access to a “Best Buys” and “Don’t Buy” list, the most up-to-date reviews of items using their test labs, and access to their consumer legal advice service.
7) ConsumerReports
A nonprofit organization, ConsumerReports can be an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.7 million products, accept no advertising, and pay for all products that they test. (Fun fact: They are buying and test 80 cars a year!) This is about as legitimate as it gets. Therefore, there is not much that can be done here “except” let’s say you sell a product or service, make certain this really is, really good.
Regardless of anything else, you could have this amazing site like a lesson in excellent content creation. Per product they review, they feature the review criteria, product overviews, a buying guide, and social sharing buttons. It’s all quite comprehensive and, well, helpful. Just about the key to great content, are we right?
8) TripAdvisor
In case you are from the travel, hotel, airline, entertainment, or restaurant industries from any location, you need to check out the reviews for the popular website TripAdvisor. Because the largest travel site on the planet, it has over 225 million reviews, opinions, and photos taken by travelers. There is also some awesome content on their about low airfares, travel guides, rental listings, and advice forums about almost every location on the planet you may image. Many people look there before making a trip.
The key with a successful profile on TripAdvisor is so that it is as close up of these popularity index as you can, so that people trying to find information within a specific place call at your listing. As outlined by TripAdvisor, very good ranking algorithm is dependant on three key components: quantity, quality, and recency of reviews. Here’s an excerpt of the advice they give businesses planning to improve their ranking:
Quantity: Ask your guests to write down reviews, and employ our management center tools to remind them when they look at. Offering incentives for reviews is against the rules, though — have a look at our policy to successfully know very well what is and isn’t okay.
Quality: Guests who enjoyed high quality hospitality plus a memorable experience may write positive reviews. Monitor what previous reviewers have written to determine what worked and did not perform most optimally on your property to help you maintain and enhance your service.
Recency: Recent reviews factor more strongly in your popularity rankings and older reviews close to impact on a hotel’s ranking as time passes. Again, encourage guests to write down reviews to help keep fresh content rolling in.”
9) Yelp
Yelp can be a free website that lets consumers rate businesses on the five-star scale. Any company can create a profile on Yelp for free, and users can create their particular free profiles to check a small business. You’re liberated to react to reviewers, too, but we propose choosing a balanced and polite approach to any negative reviews you obtain, as Yelpers have been in a fairly tight-knit community.
Yelp in addition has are categorized as fire within the last couple of years for a few slightly shady practices, like incentivizing businesses to advertise together in exchange for gaming looking results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers now take a look at Yelp reviews all together current reviewer’s clout at heart, as an alternative to getting deterred by the business as a consequence of one bad listing.
That said, it is still to your benefit to get a constant stream of positive online reviews coming to your business’ Yelp account so happy clients are always at the top of your review feed — especially is you are a location-based business. Yelp profile information contains such things as store hours and information, which means that your profile will most likely generate when individuals Google your business.
10) Google My opportunity
You understand those reviews that relate on top of you do a google search for any business? Yeah, those actions are on their list greatly.
Google’s Pigeon algorithm update uses distance and ranking parameters to deliver improved regional online research results. So, for your business’ site to be properly optimized for search, you need to create verified accounts with local directories — especially Google’s, called Google My opportunity. Getting reviews, comments, pictures, and the like, especially on the search engines, can provide you with a good start in search. Only verified local Google+ pages can react to reviews.
An added bonus? Google Maps pulls that information and the ones reviews into the app, so using a large amount of content within will make your business look more reputable.
11) Yahoo! Local Listings
Similar to Google My opportunity reviews, Yahoo! Local reviews let users post reviews of businesses which has a five-star rating system.
As outlined by Search Engine Land, Yahoo! still receives about 10% of search engine share. So however, you might n’t need to speculate time finding out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews for the Yahoo! Local Listings sure couldn’t hurt to the 10%.
Review Websites for B2B Companies
12) G2 Crowd
If the business sells software, you need to be sure you possess a presence on G2 Crowd. Every month, over 300,000 people looking to buy software browse the 37,000+ reading user reviews here for them to make smarter purchasing decisions.
G2 Crowd operates kind of like Yelp, but also in a certain niche. Information mill reviewed on the five-star scale, and reviews cover everything from setup and straightforward useful to security and support. Reviewers answer questions like “What would you like best?”; “What would you dislike?”‘; and “Recommendations to other people considered the product or service.” Also, you can upvote and downvote others’ reviews.
13) TrustRadius
Like G2 Crowd, TrustRadius can be an online website for software businesses. Reviewers on the website are authenticated via LinkedIn to make certain they’re users (even though the reviews themselves can nonetheless be anonymous), that allows users to determine what their LinkedIn connections have to say about particular programs on TrustRadius. This adds a layer of trust for an individual reading the web page.
You need to use the web page to browse reviews of individual companies, or compare two companies side-by-side to match their five-star ratings, screenshots of these products, pricing details, and user comments from reviewers.
In addition to their company reviews, they’ve put together a whole bunch of buyer guides for categories including talent safes, business intelligence software, core HR software, social websites, and A/B testing to help individuals find the correct product for the kids depending on countless reviews and user ratings.
14) Salesforce AppExchange
Offer an app for the Salesforce AppExchange? Then you will wish to keep track of your app’s ratings and reviews there. Surveys are using a five-star rating system, and each app has reviews listed most abundant in helpful positive review and quite a few helpful negative reviews first, then all reviews, where users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access a huge number of reviews and find out the volume of downloads with a couple of clicks.
For Online Reviews Both B2B & B2C
15) Better Business Bureau
A nonprofit site, the Better Business Bureau (BBB) evaluates all sorts of businesses against a collection of tips for the way businesses should treat the public. They just don’t directly recommend or endorse any businesses, products, or services; they just provide you with the public together with the information about their website about businesses, and when they’ve met the BBB’s accreditation standards. They will also review both accredited and non-accredited businesses.
A business’ profile listing for the BBB contains general overview information, just like a short company bio and also the company’s accreditation status, past any complaints made regarding the business and whether they were resolved, reviews, and also the BBB’s A – F rating of the business.
16) Glassdoor
Glassdoor can be an employee website that helps anyone — from prospective employees to prospects to investors — have an thought of such a company is really like internally. Put simply, it can help measure the more qualitative factors of things like valuation.
Employees can share what it is like to interview and work on their companies, and also the site shows visitors which information mill rated highest by their workers. Many employers put it to use to develop their employment brand for them to target and recruit candidates, but you can also utilize the reviews to talk about ideas internally for improvement among your management team.
Creating an employer account is free of charge, and it’s very easy to track and react to reviews. As an example, you can create alerts which means you have an email each time a new review is posted to help you acknowledge and react to each one.
Other locations for Testimonials
Online reviews also exist on sites that aren’t necessarily built simply to publish online reviews. Some businesses use their social presence and site to encourage online reviews … and some brands just have them unsolicited, for much better or worse.
Here are several sites that, if you decide to (please, choose to) is additional hubs for online reviews. And they’re awesome, because they have enormous reach, plus you’ve got some — if not entire — control of these properties.
17) Facebook Ratings & Reviews
Do you know there exists a put on Facebook for fans to leave ratings and reviews of one’s business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It appears for the left-hand side of one’s Facebook Page, and also you can’t move or take it off as if you can other parts of one’s Page.
Anyone logged into Facebook can post a rating or report on a small business. All they have to do is go to the Reviews part of your Page, go through the grey stars to decide on a rating, and after that write an optional review. They’re able to make that review public, visible to friends, or visible and then them.
18) Twitter
The ridiculously fast-paced nature of Twitter can make it appear like a weird spot to try and accumulate reviews. But while users probably won’t always seek out reviews on Twitter (if you do not started some type of review hashtag, perhaps), tweets are nevertheless indexed in search results. Meaning a user’s tweet, whether complimentary or less-than, could pop-up from the SERPs when someone’s trying to find reviews in your business.
Not just that — there’s stuff you can actively do with the positive tweets coming to you. For instance, we tested the element of social proof on conversions right here at HubSpot, attaching three tweets that gave positive reviews while on an ebook we had arrived promoting at that time. Guess what happened? The CTA together with the three tweets converted a lot better than the CTA without tweets. If you will “Favorite” tweets which could function as positive reviews later on, it’ll be simpler to find them when you need to utilize them within your marketing.
19) Your personal Website
Finally, normally the one place where you have total and utter control: your website. It becomes an great spot to publicize reviews you obtain (perhaps embed one particular tweets you favorited?) You can carve out a section of one’s website dedicated simply to reviews and testimonials, and in many cases incorporate a form so happy customers can submit their unsolicited reviews. In case you’re actively campaigning for positive online reviews and also you encounter happy customers who would like to leave you a confident review along with have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to have a put on your website to create their kind words. Attempt to add testimonials to squeeze pages and product pages, too.
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