We (along with the remaining portion of the internet within the last decade) have previously spent a little while convincing you from the significance about acquiring online reviews to your business. So let’s just assume you’re obsessed about the benefits of having a few people tout how awesome happen to be on the net.
However, it isn’t really safe to imagine we all know wherever inside the wide realm of the net we can easily point those well wishers whenever they wish to sing our praises. What i’m saying is, we might be able to rattle off 1 or 2 sites (“Yelp! And I think you can get them to show up in the search engines Maps, too?”), but and we don’t exactly have a very laundry listing of options at our disposal.
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Have a look at our listing of the best product review websites for B2B and B2C companies. Keep in mind that every industry has niche websites, too. As an illustration, those who work in the restaurant industry might want to perform UrbanSpoon. This website post won’t enter into sites that are specific to a single industry, but it’ll provide this website that affect businesses in any industry.
Review Sites for B2C Companies
1) Amazon Customer testimonials
Amazon was among the first internet vendors to allow for people to post reviews of goods in 1995, and it remains just about the most important helpful information on consumers seeking to make informed purchase decisions. Even though people can and in many cases do obtain a product elsewhere, should it be obsessed about Amazon.com — unless it’s gasoline or drug paraphernalia, that is — then many people can look up its Amazon review before they end up buying.
What’s going to separate your product from one that looks the same as it? Those shiny gold stars and good reviews. Merchandise is rated over a five-star rating scale, that is broken down by area of reviews per star, as well as most helpful reviews and most recent reviews.
2) Angie’s List
Aimed toward U.S.-based service businesses, Angie’s List is really a “higher-end” website, because users have to pay for membership. However, you get everything you purchase. The reviews, given on an A-F scale, are generally very well-thought out — not a lot of that ranting and raving that’s more established on free review sites. The reviews is not anonymous, that helps eliminate fake or misrepresentative reviews, companies can answer the reviews posted on them, too.
It’s absolve to create a page to your company. Once you have yours, encourage your customers who’re on Angie’s List to depart reviews there — members include the only ones in a position to do it!
3) Choice
Have customers in Australia? Options are a member-funded website based in Australia. Choice independently test services and provide performance reviews to their members. The bulk of their job involves testing services themselves, creating product comparisons, and writing buying guides. Additionally, though, they do allow members to rate and discuss specific product models and brands with other Choice members. If you have customers in Australia, we recommend encouraging those people who are on CHOICE to leave reviews there.
4) Trustpilot
Trustpilot is really a fast-growing, community-driven consumer review platform based in Denmark, although they’ve expanded out of Europe into 65 countries, like the U.S. System for businesses helps companies from all over the entire world proactively collect reviews. It does not take customers who write both product and seller reviews, keeping it third-party verified.
While they have a very basic version totally free (this lets you produce a profile page and collect reviews), their paid versions allow you to create customizable review invitations, share ratings and reviews on social networking, and link review data for your internal business systems.
5) TestFreaks
Comparable to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect reviews and write seller reviews to complement them. Another cool addition? Their question and answer feature, which lets potential customers post questions and receive answers straight from your customer support team.
6) Which?
Which? is definitely an independent consumer review organization that tests and reviews products then covers them. Unlike Angie’s List, it is the folks of which? who write the reviews — not the customers can use. They do not accept submissions for product testing or survey inclusion, but they do encourage people permit them be familiar with many and services by emailing [email protected].
Even though this leaves less room for you to influence whether your products or services end up on their own site, will still be worth knowing about and checking in for this popular site, particularly if you have customers inside the U.K. The site has testimonials for from dishwashers and tablets to cars and charge cards. They ensure that you review every one of these products themselves, then write about both their methodologies and results. Additionally they take customer surveys of things prefer and worst firms for customer support.
Lots of their submissions are free, but customers could become members for ?10.75 each month to have access to a “Best Buys” and “Don’t Buy” list, the newest reviews of goods off their test labs, and access to their consumer legal services service.
7) ConsumerReports
A nonprofit organization, ConsumerReports is definitely an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.Seven million products, accept no advertising, and purchase all goods that they test. (Fun fact: They purchase and test 80 cars per year!) This is about as legitimate since it gets. Consequently, there’s not much that can be done here “except” if you sell something, be sure it is, excellent.
Basically, you might have this excellent website being a lesson in excellent web content writing. For each product they review, they provide the review criteria, product overviews, a buying guide, and social sharing buttons. Means that quite comprehensive and, well, helpful. Just about the key to great content, shall we be held right?
8) TripAdvisor
If you’re inside the travel, hotel, airline, entertainment, or restaurant industries around the globe, you will want to read the reviews on the popular website TripAdvisor. Since the largest travel site on the planet, it has over 225 million reviews, opinions, and photos taken by travelers. Next to your skin some awesome content on their own about low airfares, travel guides, rental listings, and advice forums about almost any location on the planet you might image. A number of people look there before making an outing.
The main element with a successful profile on TripAdvisor is which makes it as close to the top level with their popularity index as possible, to ensure people seeking information within a specific place view your listing. In accordance with TripAdvisor, very good ranking algorithm will depend on three critical factors: quantity, quality, and recency of reviews. Here’s an excerpt from the advice they offer businesses seeking to grow their ranking:
Quantity: Ask your guests to publish reviews, and rehearse our management center tools to remind them once they take a look at. Offering incentives for reviews is contrary to the rules, though — examine our policy to make sure you know what is and isn’t okay.
Quality: Guests who enjoyed top notch hospitality and a memorable experience will write positive reviews. Monitor what previous reviewers showed to view what worked and didn’t work best to your property so that you can maintain and increase your service.
Recency: Recent reviews factor more strongly on the popularity rankings and older reviews tight on affect a hotel’s ranking over time. Once again, encourage guests to publish reviews to keep fresh content rolling in.”
9) Yelp
Yelp is really a free website that lets consumers rate businesses over a five-star scale. Any organization can create a profile on Yelp totally free, and users can create their unique free profiles to analyze an enterprise. You’re absolve to answer reviewers, too, but we recommend going for a balanced and polite way of any negative reviews you receive, as Yelpers come in quite a tight-knit community.
Yelp has belong to fire in the last couple of years for a few slightly shady practices, like incentivizing businesses to market with these to acquire gaming looking results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers have learned to examine Yelp reviews all together and with the reviewer’s clout in mind, as an alternative to getting switched off by the business as a consequence of one bad listing.
However, will still be to your benefit to obtain a constant stream of positive online reviews going to your business’ Yelp account so happy company is always at the top of your review feed — especially is you’re location-based business. Yelp profile information contains things like store hours and location information, which means that your profile will often turn up when folks Google your small business.
10) Google My company
You realize those reviews that show up with you do a google search for a business? Yeah, those actions take presctiption a list in a big way.
Google’s Pigeon algorithm update uses distance and location ranking parameters to offer improved regional online research results. So, in order for your business’ website to be properly optimized for search, you will want to create verified accounts with local directories — especially Google’s, called Google My company. Getting reviews, comments, pictures, and the like, especially online, can provide you with a boost in search. Only verified local Google+ pages can answer reviews.
An additional benefit? Google Maps pulls that information and those reviews in the app, so having a large amount of content in there is likely to make your small business look more reputable.
11) Yahoo! Local Listings
Comparable to Google My company reviews, Yahoo! Local reviews let users post reviews of businesses which has a five-star rating system.
In accordance with Search results Land, Yahoo! still receives about 10% of internet search engine share. So even if you n’t need to invest time finding out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews on the Yahoo! Local Listings sure couldn’t hurt for your 10%.
Review Websites for B2B Companies
12) G2 Crowd
In case your business sells software, you will want to ensure you have a very presence on G2 Crowd. Every month, over 300,000 people looking to buy software read the 37,000+ reading user reviews on this website for them to make better purchasing decisions.
G2 Crowd operates kind of like Yelp, but also in a unique niche. Companies are reviewed over a five-star scale, and reviews cover from setup and simple useful to security and support. Reviewers answer questions like “What do you like best?”; “What do you dislike?”‘; and “Recommendations to others considered the product.” Also, you can upvote and downvote others’ reviews.
13) TrustRadius
Like G2 Crowd, TrustRadius is definitely an online website for software businesses. Reviewers on the website are authenticated via LinkedIn to make certain they’re users (although the reviews themselves may still be anonymous), that allows users to view what their LinkedIn connections say about particular pieces of software on TrustRadius. This adds a layer of trust for somebody reading the web page.
You should use the web page to browse reviews of individual companies, or compare two companies side-by-side to match their five-star ratings, screenshots with their products, pricing details, and user comments from reviewers.
Along with their company reviews, they’ve build very much buyer guides for categories including talent keeper, business intelligence software, core HR software, social networking, and A/B testing to help find the correct product for the children depending on countless reviews and user ratings.
14) Salesforce AppExchange
Provide an app on the Salesforce AppExchange? Then you will wish to record your app’s ratings and reviews there. Comments are according to a five-star rating system, and each app has reviews listed most abundant in helpful positive review and most helpful negative reviews first, as well as all reviews, from which users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access thousands of reviews and see the quantity of downloads with just a couple of clicks.
For Online Reviews Both B2B & B2C
15) Better Business Bureau
A nonprofit site, the higher Business Bureau (BBB) evaluates all kinds of businesses against a set of recommendations for a way businesses should treat the public. They do not directly recommend or endorse any businesses, products, or services; they only provide you with the public with the information about their website about businesses, and when they have been met the BBB’s accreditation standards. They will also review both accredited and non-accredited businesses.
A business’ profile listing on the BBB contains general overview information, being a short company bio along with the company’s accreditation status, a history of any complaints made concerning the business and if they were resolved, reviews, along with the BBB’s A – F rating from the business.
16) Glassdoor
Glassdoor is definitely an employee website that helps anyone — from prospective employees to potential customers to investors — have an notion of that of a clients are really like internally. Quite simply, it will help study the more qualitative factors of things like valuation.
Employees can share what it’s love to interview and work on their companies, along with the site shows visitors which publication rack rated highest by their staff. Many employers apply it to create their employment brand for them to target and recruit candidates, but you could also utilize the reviews to share with you ideas internally for improvement among your management team.
Creating an employer account is free of charge, and very easy to track and answer reviews. For instance, you can create alerts and that means you have an email each time a new review is posted so that you can acknowledge and answer every one.
Other locations for Customer feedback
Online reviews also exist on sites that aren’t necessarily built just to publish online reviews. Some businesses use their social presence and website to encourage online reviews … plus some brands just have them unsolicited, for better and for worse.
Here are several sites that, if you opt to (please, decide to) may serve as additional hubs for online reviews. And they are awesome, simply because they have enormous reach, plus you’ve got some — otherwise entire — treatments for these properties.
17) Facebook Ratings & Reviews
Do you know there exists a place on Facebook for fans to depart ratings and reviews of your respective business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. Seems like on the left-hand side of your respective Facebook Page, and also you can’t move or eliminate it like you can the rest of your respective Page.
Anyone logged into Facebook can post a rating or review of an enterprise. All they have to do is go to the Reviews area of your Page, select the grey stars to choose a rating, then write an optional review. They can make that review public, visible to friends, or visible and then them.
18) Twitter
The ridiculously fast-paced nature of Twitter helps it be appear to be a weird location to try to accumulate reviews. But while users probably won’t always search for reviews entirely on Twitter (if you do not started some type of review hashtag, perhaps), tweets remain indexed in search results. Meaning a user’s tweet, whether complimentary or less-than, could pop up inside the SERPs when someone’s seeking reviews on the business.
Not just that — there’s items you can actively do with the positive tweets coming at you. As an illustration, we tested the portion of social proof on conversions only at HubSpot, attaching three tweets that gave positive reviews on an ebook we had been promoting at the time. Guess what happens happened? The CTA with the three tweets converted much better than the CTA without having tweets. In case you will “Favorite” tweets that may function as positive reviews down the road, it’ll be easier to find them when you wish to use them with your marketing.
19) Your own personal Website
Finally, the one place that you have total and utter control: your internet site. It becomes an great spot to publicize reviews you receive (perhaps embed some of those tweets you favorited?) You could make a bit of your respective website dedicated just to reviews and testimonials, and in many cases will include a form so happy customers can submit their unsolicited reviews. However, if you’re actively campaigning for positive online reviews and also you encounter happy customers who would like to add a good review along with have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to get a place on your internet site to publish their kind words. Attempt to add testimonials to squeeze pages and product pages, too.
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