In line with the FDI policy guidelines, “Marketplace type of e-commerce means providing of an i . t . platform by an e-commerce entity over a digital and electronic network to act like a facilitator between seller and buyer.”
The principle feature of the Marketplace model is that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. provide a platform for clients to interact which has a large number of sellers onboard to acquire a product online. Thus, whenever a product from amazon is bought, you happen to be actually acquiring it from the registered seller from it. As such the product or service just isn’t directly sold by amazon. Here, amazon is simply a website platform which facilitates a conference spot for the consumer to meets many seller and give various options and expense levels to get a product or service.
Whereas the Inventory-led websites have specialized but limited product selection and also the serious customers may sign in to these website to get a specific product selection, for example caratlane.com for precious jewellery, booknest.into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller as well as a Level Arena
Almost all of the marketplace players have anchor sellers on panel, that are either their subsidiary entities or perhaps a large enterprise who have entered into privileged handles them which assists them offer great deals or discounts for the customers. This will likely will include a higher discount on products, Free postage, compensation for sales returns etc. The losses incurred on these deals /services are compensated by the Marketplace Player within pre-agreed arrangement.
You regularly see that some goods are available on the web site at 40% -60% discounts that’s even hard for the manufacturer to provide. You regularly see that there are 40-50 sellers to get a Online Books in Bangalore but excepting one anchor seller, fat loss to provide such exciting discounts or offers. They will mask other seller completely and corner almost entire need for they, thereby also frustrate these multiple genuine sellers to arrive at the shoppers with their honest pricing offers.
Almost all e-commerce players are stored on the verge of re-discovering their business models and wish to become profitable sooner. The truth is, none happen to be able to see a penny in profit thus far. Many big and promising e-commerce and unicorn players have perished as a result of unsustainable losses and lots of happen to be soldout to others. Year 2017 would see more to lock belts and continue to keep solve this riddle lest they perish within the race for the survival from the fittest.
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