In line with the FDI policy guidelines, “Marketplace label of e-commerce means providing of an it platform by an e-commerce entity with a digital and electronic network to act like a facilitator between buyer and seller.”
The primary feature of this marketplace model would be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. provide a platform for purchasers to interact with a large number of sellers onboard to purchase something online. Thus, each time a product from amazon is bought, you might be actually purchasing it from a registered seller by it. Therefore the product or service isn’t directly sold by amazon. Here, amazon is only a website platform which facilitates a celebration location for a consumer to meets numerous seller and offer various options and cost levels for the products or services.
Whereas the Inventory-led websites have specialized but limited range of products along with the serious customers may sign in to these website for the specific range of products, such as caratlane.com for precious jewellery, booknest.in to buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller along with a Level Stage
Almost all of the marketplace players have anchor sellers on panel, that are either their subsidiary entities or perhaps a large enterprise who may have inked privileged relates to them which helps them offer money saving deals or discounts towards the customers. This might incorporate a higher discount on products, FREE shipping, compensation for sales returns etc. The losses incurred on these deals /services are compensated with the Marketplace Player within pre-agreed arrangement.
You frequently see that some merchandise is entirely on the web site at 40% -60% discounts which can be even hard for the maker to offer. You frequently see that you can find 40-50 sellers for the online book store but excepting one anchor seller, fat loss to offer such exciting discounts or offers. They can mask other seller completely and corner almost entire demand for these items, thereby also frustrate these multiple genuine sellers to achieve absolutely free themes with their honest pricing offers.
Almost all e-commerce players are stored on the verge of re-discovering their business models and dream to become profitable sooner. The truth is, none have already been capable of seeing anything in profit up to now. Many big and promising e-commerce and unicorn players have perished as a result of unsustainable losses and many have already been out of stock to others. Year 2017 would see additional to lock belts and go on to solve this riddle lest they perish in the race towards the survival from the fittest.
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