I thought about penning this post on band promotion since i commonly hear new bands and struggling musicians wishing they received more paying gigs. Receiving a paying gig is great, I am talking about… you spend time and effort, energy and even cash having your act together.. rehearsing, visiting rehearsals and gigs (gas can be quite a pain in case you travel by car), buying your gear, etc. But earning money gigs for first time acts can be be extremely difficult.
When i believe it is great to get paid, I can’t mean to say you should consider a band being a business. A few things i am saying is, it might be practical to at least have your costs covered.
Obviously, that would rely on your logic behind why you’re in a band in the first place.
Some bands want to play; love to play; believe playing and achieving their music around is the greatest compensation there is certainly… along with the return of their acquisition of effort, time and expense is that opportunity to stand up there and PLAY. There are also other individuals who work on a long-term goal like building their unique following and achieving their music across to them.
Why you do it, just about sums up.
But, in case you desired to get paying gigs, here are a couple things you can do.
1. Develop Your products
Now and then I stumbled upon a client who struggles with promoting their service or product, and place in several effort just to get minimal results. The primary reason is, they haven’t been able to accurately develop, define and refine their product, which explains why aggressively promoting something mediocre will forever yield mediocre results.
So what exactly is your product or service? This rock band, and your music. The true secret real how can you set yourself apart from the rest. The facts you accomplish that is exclusive, or the gender chart that you can do superior to everyone else?
“What are you wanting visitors to remember and As you for?”
2. Define Your Music/Repertoire
Repertoire defines what type of band you might be. What’s more, it defines who your audience is. I really believe writing and recording original material is great because insurance agencies your own personal music you create an asset that others do not have. It’s that final amount a collaborative creative effort that music industry BUT, won’t guarantee success, since on your band to become successfully renowned for your music, you’ll first must attract viewers that will get to listen for and appreciate it.
On the same note, as being a cover band does not always mean you can’t get paying gigs. There are tons of canopy bands which will get paid well for small bar gigs or even major events.
Just what it comes down to is the novelty of the band, and your draw. Novelty is that something about you that individuals would want to come see; and your draw is the size everyone else it is possible to gather at your gigs.
3. Market Yourself
You need to sell you to ultimately people who you suspect would appreciate your band and what you are offering. You can find basically 2 kinds of people you wish to sell to; you can find the people who you desire arriving at your gigs and appreciating your music, along with the people who are capable to hire you for gigs.
This can be the classic “the chicken or perhaps the egg scenario”, in which you actually increase your audience and have more exposure when you are playing more gigs, but to obtain more gigs you still have to get invited or hired by individuals who’ve a hand to make gigs happen.
However it need not be complicated. Simply do both simultaneously.
Networking is the vital thing. The harder people you get to meet, the harder contacts you identify, the closer you get to your goal.
4. Management / Representation
You have to have a manager. An authority figure who you trust and depend on to get results for nothing more than the success and well-being of the band.
A manager ought to be a tenacious businessman. He’s a negotiator, understands marketing, and most importantly he believes within the product he could be entrusted with. His main goal is always to sustain and develop further the merchandise he manages.
Developing a manager may have several benefits, and one of the things that I see managers being able to do that bands that manage themselves cannot, is be objective. The manager sees something that individual members in the band do not see, this is especially valid when some folks the band develop egos that cloud their judgment. Members usually tend to get tunnel vision and might not respond well with people’s opinions that won’t be flattering, a manager knows if criticisms are valid and take these not emotionally but objectively.
A manager is both associated with the audience and outsider; an associate while he works together the audience to realize their dreams. He’s an outsider that can make rational decisions and even be critical of the group when it fails to get results what their audience expects.
Musicians is often probably the most stubborn of folks, along with the least receptive to criticism, plus a trusted opinion from a professional figure will help the band try to better the merchandise. Do not forget that the manager is most importantly a businessman, and that he runs the band which is “profitable”… the more to showcase a band, the harder money it makes, the harder money the manager makes also.
Managers ought to be very aggressive and protracted, an associate of mine (a manager for a huge act) once explained a tale about how exactly she approached bar after bar just to get denied whenever and it was given a number of reasons and excuses. She never threw in the towel, and did not give up on her band… today that band is often a major recording artist… and in actual fact they’ve been big for a long time now.
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