Technologies are influencing our means of acting, it influences our knowhow and marketers must adapt to it. Within the industrial era thought was linear and organizations and knowledge structure was very linear. Nowadays quantum physics is showing a much more organic and unpredictable strategy for seeing things. Possessing in your mind, will enable us to adapt more careful.
This reference to the most up-to-date technological development is influencing publishers to adapt or die. One those trends will be the increased utilization of “fringe” social hubs. Brands having a broader presence will unquestionably be type of less skeptical when publishing content via social hubs that were considered before “fringe.” Over time we are also noticing many interesting strategies to interactive content, one of those is through 360 views photo just like a virtual 360 view. One other trend is the utilization of animated GIFs dominating newsfeeds and timelines. These two will keep its growth for the next years.
Based on technology once again, algorithms are actually to create content. We’re now listening the development of artificial intelligence in content generation that is a game-changer
Balancing SEO, SMM, UX and analytics. We have been noticing a proper blend of SEO, SMM, UX and analytics can help you reap rich rewards when you value their importance equally and treat them jointly as opposed to individual components
Paid Social. We pointed out that last 2015 there was clearly a major growth on promoted posts. For example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach naturally continues to dwindle as social support systems aggressively push for marketing on the platforms. It’s time to atone for the paid social approach as this is just getting bigger
New publishing options in social media. Instant articles by Facebook can help publishers give their content more visibility compared to content on their own native publishing platforms.
Real-time aggregated submissions are around the ride. One example is Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events because they happen-
Fringe social hubs. Brands using a broader presence will certainly be sort of less skeptical when publishing content via social hubs which were considered in the past “fringe.” Those “fringe” hubs are getting to be mainstream. Content strategies are aimed at Snapchat and Instagram and may only rise in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. As outlined by a survey by McKinsey, such campaigns had a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this season from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing will be a part of every content online strategy in 2016.
Visual content such as infographics will keep enabling marketers to provide personalized content. Global internet speed grew by 17% in one year. Slow web connection isn’t a problem anymore, therefore delivering cool graphic-oriented content needs to be paramount to apply for the next years.
Mobile marketing will rise even higher. You will see more mobile use of new audiences as time passes. It has remained consistent as years overlook however it will just get higher and within the next years.
Virtual Reality and Augmented Reality. Facebook’s main strategy for another years is augmented reality. Creating virtual reality based content will permit marketers to understand more about a whole new frontier of content assimilation. This will give a push for big brands. Facebook’s new 360 video options opening another an entire world of content creation possibilities.
Knowledge graph. With the introduction of Google’s Knowledge Graph feature. Brands have begun focusing on ranking for long-tail keywords. This can be one of the primary key drivers that will define SEO in 2016.
Finally, get this year some time to create real bonds between customers and your brand. Do internal marketing at your organization, company or startup so that you can reduce resistance. Marketers surveyed lamented the reason they aren’t building stronger bonds with customers is a result of internal resistance. To supply an engaging brand to customers means marketers need to effectively engage and cut across a corporation. That is neither easy nor welcome, however it appears many agree. Helping the product offering will be the #1 way marketers feel customer intimacy can be improved.
Make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer support is where they could most effectively build intimacy. Additionally, they indicated that nearly all their clients associate their brands with the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Target keeping customers fulfilled and engaged with your brand by continuously delighting them.
Good storytelling and generating emotional response among your target audience is often more important than ever this season – how the information is delivered, though, is key. App development and content on an instant society. The 5 hottest messaging apps feature 3.5 billion monthly active users, based on Statista, and marketers have started to take notice. Facebook has now integrated branded campaigns into Facebook Messenger and plans to do much more of this come Spring 2016. WhatsApp is examining their platform for business accounts. Snapchat has introduced Snapchat Discover and the choice for any advertiser or individual to produce their very own geo filter with Snapchat at will. Messaging is huge from the digital world. Expect digital marketers to make it a whole lot larger.
A trend perfectly into a longer sales funnel where digital marketers present an increasingly advanced of worth upfront, before moving towards seeking an email address or entering into a sales sequence. This may usually be in the sort of content marketing – via blog posts, YouTube videos, and webinars, along with with the rapidly expanding live video space using platforms for example Periscope and Facebook Live. Essentially the most successful digital marketers will probably be people who find themselves able to set up a higher level of trust before asking prospects and customers for your sale. This really is additional work for marketers simply because they must strategically craft a lot of free content, though the rewards will be the form of an easier sale when they do obtain it, given that they have previously established authority and trust with the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and associated with reporting. But details are now more dynamic, accessible, and broadly understood. This will likely open up new opportunities for messaging optimization – but, more importantly, this entry to data will challenge marketers being nimbler and responsive.
Awesomedia one of the primary collective brand & digital agency in Scandinavia use science, technology and inspiration previously mentioned to look at you to definitely divine realms of absolute moments of awe, and some supply you with a temporal experience, awesomedia from Finland takes your brand to positioning it on the heart of the target. The rest are merely beautiful designs.
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